Head of Ecommerce and Digital

Position: Head of Ecommerce and Digital Growth
Location: Tower Hamlets

Head of E-commerce & Digital Growth

London | Full-time, Office Based | Permanent

+ Bonus + Flex Hours + Ealry Finish Fri

An exciting opportunity for a commercially driven Head of E-commerce & Digital Growth to lead the online growth of an established fashion brand.

This strategic yet hands-on Head of E-commerce & Digital Growth role will oversee Shopify e-commerce, digital marketing, CRM, marketplaces, social media and digital trading, working closely with the Directors and wider Buying, Merchandising, Retail, Marketing and Operations teams.

Key Responsibilities

* Lead trading and optimisation of two Shopify websites, improving merchandising, customer journey, conversion and sales.

* Drive customer acquisition across Meta, Google, SEO and other digital channels, maximising ROAS.

* Lead CRM and retention across email and SMS, including segmentation and automated customer journeys.

* Manage and grow third-party marketplaces, ideally including Mirakl.

* Develop omnichannel initiatives connecting e-commerce, social and physical retail.

* Own online commercial performance, analysing sales, profitability, ROAS, MER, CAC, conversion and CLV.

* Oversee digital content, photography and social media across Instagram, Tik Tok and emerging platforms, including AI-generated content.

* Identify and implement AI, automation and emerging technologies to improve customer experience and growth.

* Lead the digital function and work with senior stakeholders to identify new commercial opportunities and shape digital strategy.

Skills & Experience

* Proven e-commerce leadership experience within fashion, lifestyle or consumer retail.

* Strong hands-on Shopify experience.

* Excellent knowledge of Meta Ads, Google Ads, SEO and digital acquisition.

* CRM experience with Klaviyo, Attentive or similar.

* Marketplace experience, ideally Mirakl.

* Strong understanding of e-commerce KPIs including ROAS, MER, CAC, conversion and CLV.

* Experience across content, social media and creative production.

* Passion for fashion, digital innovation, AI and emerging technology.

* Commercially minded, analytical and hands-on, with strong leadership and communication skills.

The Opportunity

This is a fantastic opportunity for a Head of E-commerce & Digital Growth to take genuine ownership of digital strategy and accelerate the growth of an established fashion brand, with the freedom to introduce new ideas, technology and ways of working