Senior SEO Executive

• Business: emap
• Department: Technology
• Base Location
  :
  East Croydon/ Fleet Street
• Employment Type: Full-time, Permanent/Hybrid
• Salary: £36,000

We are looking for a passionate and commercially minded Senior SEO Executive to join our in-house SEO team.

The Senior SEO Executive will independently manage SEO across a portfolio of the company’s media brands, taking ownership of organic visibility, traffic and search performance
. The role will cover technical, on-page, content and off-page SEO, as well as emerging AI-driven search opportunities.

Working with editorial, content, web and other internal teams, the Senior SEO Executive will identify opportunities, develop and implement SEO recommendations, monitor performance and drive improvements.

The role will act as the main SEO point of contact for assigned brands.

• Take end-to-end ownership of SEO for assigned brands
  , managing priorities and initiatives independently.
• Develop and implement SEO strategies to increase organic visibility, rankings, traffic and engagement.
• Conduct keyword research, competitor analysis, keyword gap analysis and SERP analysis to identify growth opportunities.
• Manage on-page SEO, including keyword mapping, content optimisation, metadata, internal linking, search intent and CTR optimisation.
• Conduct regular technical SEO audits and work with Web/Development teams to resolve issues relating to crawlability, indexation, site structure, redirects and structured data.
• Work closely with editorial and content teams to identify content gaps and ensure new and existing content follows SEO best practices and supports search intent.
• Apply E-E-A-T and topical authority principles to content and SEO strategies.
• Develop SEO approaches for AI-powered search
  , including Google AI Overviews, AI Mode and other emerging generative search experiences.
• Optimise content for LLM discoverability and generative search, ensuring articles are structured, authoritative and entity-rich to improve their likelihood of being surfaced and cited by AI-powered search experiences and large language models.
• Use AI tools responsibly to support SEO research, content analysis, competitor analysis, reporting and workflow efficiency, while maintaining human oversight and content quality.
• Monitor changes in search behaviour, Google updates, AI search developments and industry trends, adapting strategies where required.
• Monitor SEO performance using GA4, Google Search Console and SEO tools
  , identifying trends, issues and opportunities.
• Produce clear and actionable monthly SEO reports for internal stakeholders, focusing on performance, insights, recommendations and next steps.
• Manage SEO projects and work streams through to implementation, ensuring actions are prioritised and delivered.
• Build strong relationships with editorial, content, Web Development and other teams and act as the SEO point of contact for assigned brands.

• Demonstrate 3+ years’ experience in SEO, ideally within a digital, publishing or media environment.
• Proven ability to manage SEO for websites or brands independently and prioritise work with minimal supervision.
• Strong knowledge of technical, on-page, content and off-page SEO.
• Strong understanding of keyword research, search intent, competitor analysis, internal linking, technical SEO and content optimisation.
• Experience with Word Press or a similar CMS.
• Strong working knowledge of GA4, Google Search Console, Google Tag Manager, SEMrush, Moz and Screaming Frog.
• Good understanding of E-E-A-T, structured data, CTR optimisation and topical authority.
• Practical understanding of AI-powered search and how generative AI is changing SEO and content discovery.
• Practical experience with Generative Engine Optimization (GEO), including optimising content for AI discoverability, semantic search, entity-based SEO, structured content and evolving AI search experiences.
• Experience using AI tools to improve SEO research, analysis and productivity, with strong judgement around accuracy and quality.
• Strong analytical skills with the ability to turn data into clear recommendations.
• Strong Excel and PowerPoint skills for analysis and reporting.
• Excellent written and spoken…