Director, Digital Commerce

This job is with Coca-Cola, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Role Summary

The Director, Digital Commerce is the enterprise leader responsible for accelerating digital commerce growth across the market through a unified, data driven system approach. This role owns the end-to-end Digital Commerce strategy and system performance,
bringing together commercial leadership, platform economics, and advanced digital capabilities to win disproportionately across online grocery, quick-commerce, and Away From Home aggregator platforms.

A critical part of the remit is embedding data, analytics, and AI powered decision making into all elements of digital commerce: from demand forecasting and price/promo optimization to assortment, activation, and platform conversion. The role ensures the Company and the bottler operate from a shared, predictive, insight driven view of channel performance, enabling faster decisions, more precise interventions, and stronger ROI.

At market level, the Director serves as the orchestrator of the system's digital agenda, aligning the Company and the bottler around shared priorities, joint performance management, and integrated action plans. The role is accountable for delivering predictable volume, revenue, share, and profit growth
, stewarding Retail Media investment jointly with the bottler, and leading the definition and tracking of eRGM and eRED across digital subchannels. As the organization's digital commerce thought leader, the Director drives innovation, test-and-learn acceleration, and industry leading digital execution within the market and across the broader European network. The Director Digital Commerce will work closely together with the Europe Digital Commerce Network in development of digital toolkits and shoptimised assets.

What You'll Do for Us

Own the Digital Commerce Strategy, System Alignment & Decision Rights

Lead the Digital Commerce strategy & execution, uniting the Company and bottler in the market behind shared digital growth ambitions and a single integrated plan.

Lead tradeoff and investment decision making for Digital Commerce within system guardrails, including portfolio, OBPPC, activation, media (including Retail Media), and platform partnership priorities.

Act as the digital commerce voice with cross functional leaders (Marketing, RGM, Operation and Finance), ensuring digital is embedded in all commercial decisions.

Drive System Performance, KPIs and Predictable Results

Own channel system performance for Digital Commerce, with clear accountability for volume, revenue, share, transactions, and profit delivery in line with BP targets.

Establish and lead data driven business routines focused on root causes, decisions, and next actions-moving beyond reporting into insight driven action.

Partner with the bottler in the market on joint business planning for digital channels, ensuring strong execution, commercial outcomes, and measurable ROI.

Lead the development and continuous optimization of eRGM across all digital subchannels, ensuring pack-price…