Digital Commerce Manager

About Us

Shark Ninjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja
, the company has a proven track recordof bringing disruptive innovation to market and developing one consumer product after another has allowed

Shark

Ninjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At Shark Ninja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Shark Ninja is a global product design and technology company with a portfolio of five star rated lifestyle solutions powered by two trusted global brands, Shark and Ninja. We have a proven track record of bringing disruptive innovation to market across a $6B+ portfolio spanning 39 categories, with products in millions of homes around the world.

Digital channels are transforming how consumers discover, evaluate, and purchase products. As , , Amazon, and Social Commerce platforms continue to grow, we are looking for a Manager, Digital Commerce Strategy to help execute and optimize our digital commercial growth plans across these channels. This role supports the development of channel plans and owns the day to day analysis, reporting, and campaign coordination that connects demand creation to conversion, spanning media, content, assortment, pricing, promotions, and CRM.

Digital commerce is always on and data rich, shaped by weekly campaigns, seasonal and cultural moments, and real time consumer behavior. The ideal candidate combines commercial curiosity, strong analytical skills, and hands on digital commerce experience, with an interest in applying AI tools to everyday workflows.

• Support the development and execution of commercial plans across digital and social commerce channels, including Amazon, Tik Tok Shop, , and
• Analyze performance across channels, categories, and consumer segments to surface growth opportunities.
• Maintain the digital campaign calendar, covering weekly moments, seasonal beats, and cultural opportunities, and coordinate execution with channel teams.

• Work day to day with Sales Strategy & Analytics, Media, DTC, and Category teams to keep digital plans aligned and on track.
• Share digital performance insights with partner teams in clear, actionable formats.

• Track how media and channel performance connect, and flag opportunities to improve media effectiveness.
• Help ensure high performing content from paid media is reflected at the point of purchase, including PDPs, , and retailer pages.

• Monitor pricing and promotional performance across digital channels and recommend adjustments.
• Support assortment, pricing, and promotion analyses that improve revenue and profitability.
• Partner with CRM and DTC teams on consumer acquisition, retention, and cross sell initiatives.

• Build and maintain dashboards and recurring reports covering traffic, conversion, media efficiency, pricing, content, and consumer engagement.
• Run analyses such as A/B test readouts, forecasting support, and promotional effectiveness reviews.
• Use AI and automation tools to streamline reporting and analysis workflows.
• Partner with Data, Analytics, and Technology teams to improve data quality and reporting infrastructure.

• 4+ years of experience in digital commerce, ecommerce analytics, revenue growth management, category management, or related fields.
• Working knowledge of Amazon, DTC, , marketplace, or social commerce business models.
• Strong analytical skills, including proficiency with Excel and BI or dashboard tools. SQL is a plus.
• Experience turning data into clear…