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Senior Director, Social Commerce

Job in London, Greater London, W1B, England, UK
Listing for: SharkNinja
Full Time position
Listed on 2026-09-06
Job specializations:
  • IT/Tech
    Ecommerce, Digital Marketing, Social Media Marketing
  • Marketing / Advertising / PR
    Ecommerce, Digital Marketing, Social Media Marketing
Job Description & How to Apply Below

About Us

Shark Ninjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proven track recordof bringing disruptive innovation to market and developing one consumer product after another has allowed

Shark

Ninjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than
4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at Shark Ninja

At Shark Ninja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

About Us

Shark Ninjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world.Powered by two trusted global brands Shark and Ninja the company has a proven track recordof bringing disruptive innovation to market and developing one consumer product after another has allowed

Shark

Ninjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than
4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at Shark Ninja

At Shark Ninja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

The Role

We are seeking aSenior Director Social Commerceto lead

Shark

Ninjas rapidly expandingUK Social Commerce business and own the UK Tik Tok Shop P&Lone of the companys fastest-growing and highest-priority commercial channels. This leader will define and execute the long-term vision for social commerce in the UK transforming it into a scalable growth engine that accelerates revenue strengthens brand engagement and delivers sustainable profitability.

In addition to leading the Tik Tok Shop business this role will own Shark Ninjas UK Tik Tok LIVE Commercestrategy and operations building a world-class live shopping capability that drives customer acquisition engagement conversion and revenue through always-on live programming creator partnerships and scalable live production. This leader will also partner closely with international markets to develop scalable playbooks and best practices that can be adapted to support global social commerce expansion.

As the commercial leader for Social Commerce (UK) you will build the strategy operating model and organizational capabilities required to support significant growth across creator-led live shopping and shoppable ecosystems. You will oversee the evolution of our social commerce business from a high-growth channel into a mature scalable capability by developing repeatable processes investing in technology and analytics and building high-performing teams that can execute at speed.

This role requires an entrepreneurial leader who thrives in ambiguity can build from first principles and has a proven track record of scaling ecommerce businesses in fast-paced consumer environments. You will partner closely with executive leaders across Marketing Digital Commerce Sales Finance Operations Supply Chain Product and International Markets to ensure the UK social commerce business is positioned for long-term success while helping establish global best practices.

Success in this role will be measured not only by revenue growth and profitability but by building the infrastructure capabilities partnerships and talentrequiredto support the next phase ofShark

Ninjasecommerce growth.

Key Responsibilities:

  • Own the end-to-end P&L forShark Ninjas UK Social Commercebusinessestablishingambitious revenue profitability customer acquisition and market shareobjectiveswhile delivering against aggressive growth targets.
  • Develop and execute the long-term UK Social Commerce strategy across Tik Tok Shop Tik Tok LIVE Instagram You Tube and emerging commerce platforms ensuring alignment with broader ecommerce digital and brand strategies.
  • Build and scale a best-in-class social commerce organization designing the team structure operating model processes and capabilitiesrequiredto support rapid growth andestablishrepeatable frameworks for future international expansion.
  • Establish scalable operating rhythms governance and performance management frameworks that enable efficient execution across creator partnerships…
Position Requirements
10+ Years work experience
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