AgentAgent EMEA Lead

Position: Agent2Agent EMEA Lead
Company description   Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data platform help clients measure market share, uncover consumer behaviour, and drive growth powered by six decades of expertise and an expansive, high-quality data set.
At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. Were a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings.

By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified by Great Place To Work.

This prestigious award is based entirely on what current employees say about their experience working at Circana.

Role Overview   Circana is seeking a Senior Director II, A2A Lead for EMEA to drive the business strategy and requirements behind Circanas Agent-to-Agent (A2A) technology enablement. This role translates client and market needs in the EMEA region into business and technical requirements that shape Circanas agentic protocol capabilities, leads client-facing execution of A2A value across EMEA accounts, and communicates Circanas A2A technical architecture to clients throughout the sales cycle.
This role partners closely with Circanas Liquid AI, Engineering, and Product teams to co-own prioritization of what gets built next, and produces the regional enablement, demos, and client-facing materials that bring Circanas A2A capabilities to life for EMEA clients and stakeholders.

Job Responsibilities
Strategy & Business Requirements
Translate EMEA client, market, and account needs into business and technical requirements that inform Circanas enterprise A2A prioritization and roadmap
Serve as the EMEA voice in Circanas shared, cross-regional A2A prioritization process, partnering directly with the Liquid AI, Engineering, and Product teams on what gets built next
Partner cross-functionally (Product, Engineering, Security, Legal, and Client Leadership) to drive adoption and value realization of A2A capabilities in region
Regional Enablement
Produce EMEA-specific enablement materials (demos, mock-ups, worked examples) that translate Circanas A2A capabilities for regional client and internal audiences
Ensure regional enablement content is reviewed against the accuracy and consistency standard maintained centrally for Circanas A2A capability and status
Client & Ecosystem Engagement
Serve as the executive lead on client engagements involving A2A capabilities in EMEA, from early conversations through delivery
Communicate and translate Circanas A2A technical architecture and capabilities to clients and prospects throughout the sales cycle, partnering with Liquid AI and Engineering to ensure technical accuracy
Represent EMEA client and market perspective in cross-functional discussions on security, governance, and data-access requirements for agent interactions
Build Circanas credibility as a trusted, forward-looking partner in the AI agent ecosystem with EMEA clients and prospects

Requirements    Required
Significant experience in a senior, client-facing or strategy role within enterprise SaaS, data/analytics, or technology-driven environments, translating business and client needs into product or technical requirements
Experience defining business or technical requirements for agentic systems and interoperability protocols (e.g., MCP, A2A)
Demonstrated ability to partner effectively with Liquid AI, engineering, and product teams to shape and prioritize a roadmap from a business and commercial perspective; hands-on technical build experience is not required
Strong executive presence, with a track record of leading senior client conversations throughout the sales cycle and representing complex, evolving technical architecture in clear business terms
Comfort operating in ambiguous, fast-changing environments, with the flexibility to adapt scope as Circanas approach to agentic technology continues to evolve
Fluency in English (required)
Preferred
Familiarity with protocols such as MCP, A2A, and Agent User Interaction Protocol (AG-UI)
Familiarity with major AI agent ecosystems (e.g., Microsoft Copilot, Google Gemini, Anthropic Claude) from a business or strategic vantage point
Background in data-intensive, analytics-driven SaaS environments
Experience serving CPG, retail, or manufacturing clients in the EMEA market
Understanding of CPG industry metrics (e.g., market share, distribution, syndicated data) and…