Data analyst in media measurement

Описание:

Haystack is hiring on behalf of a partner in the media industry. The partner develops measurement solutions focused on perception, influence, and brand-related analytics.

• Own the end-to-end analytical approach for a flagship measurement solution, from model design through delivery
• Design, run, and evolve regression, multivariate, and factor-based models to identify and quantify drivers of perception and influence
• Partner with commercial, insight, and product teams to shape analytical approaches addressing real business questions
• Provide technical leadership and mentoring to junior analysts working on perception and influence analytics
• Raise overall analytical capability through coaching on statistical thinking, modelling techniques, and interpretation

• Strong experience in advanced analytics, statistical modelling, or quantitative research roles
• Deep hands-on expertise in regression analysis and multivariate statistical techniques
• Strong working knowledge of R and/or Python for statistical analysis
• Experience working with perception, attitudinal, or brand-related data
• Experience in media, marketing effectiveness, brand measurement, or advertising analytics
• Nice to have:
  Familiarity with index construction or composite metrics

• Hybrid working model to support work-life balance
• Opportunity to lead key analytics initiatives within a renowned media organisation
• A culture that celebrates diversity and encourages professional development
• Opportunity to work on innovative measurement solutions