Director, Media Scale Markets

About Us

Shark Ninjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track recordof bringing disruptive innovation to market and developing one consumer product after another has allowed

Shark

Ninjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At Shark Ninja,we’rebuilding an AI-native culture.

We’renot waiting for the future;we’recreating it. Our people are expected to experiment boldly, adopt new tools, and continuously raisewhat’spossible to create meaningful impact for our consumers. If you believe the best way to do your jobhasn’tbeen invented yet,you’llfit right in.

Shark Ninjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track recordof bringing disruptive innovation to market and developing one consumer product after another has allowed

Shark

Ninjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At Shark Ninja ,we’rebuilding an AI-native culture.

We’renot waiting for the future;we’recreating it. Our people are expected to experiment boldly, adopt new tools, and continuously raisewhat’spossible to create meaningful impact for our consumers. If you believe the best way to do your jobhasn’tbeen invented yet,you’llfit right in.

Shark Ninjais seeking a strategic, globally minded, and results-driven media leader to oversee media excellence, cross-regional strategy, and agile activation across

Scale

Markets(NEUR; Nordics and Benelux,and SEUR; Spain and Italy),a core engine ofShark

Ninja’sglobal expansion.

As the Director of Media forScale

Markets, you will build and lead the media strategy, frameworks, and operating models that empower markets to plan and activate quickly, effectively, and consistently. You will guide full-funnel media execution across emerging regions, ensuring top-of-funnel and brand-building efforts complement performance-driven plans led by DTC, Retail Media, and Amazon teams.

This is a high-impact leadership role for a critical thinker who excels in complexity, thrives in high-growth environments, and brings an agile, test-and-learn mindset to modern media.

• Lead the development of integrated, full-funnel media strategies for Scale Markets, spanning top-funnel with a “social-first” mindset (Paid Social, Video, Partnerships), mid-funnel channels (Paid Social), and complementing lower-funnel programs (Amazon, Retail Media, DTC).
• Lead the Scale Markets Media teams, based in country.
• Create cross-region media playbooks, templates, and operating frameworks that enable rapid and repeatable planning.
• Translate commercial and brand goals into clear, actionable media briefs for regional teams and agency partners.
• Ensure media plans align with global priorities while reflecting local nuance and market realities.
• Lead media transformation initiatives that improve speed, agility, automation, and measurement maturity.

• Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels.
• Guide markets on budget allocation frameworks, ensuring investments maximize ROI and support quarterly forecasts.
• Review weekly performance data across media mix, creative, and pacing; provide direction to optimize in real time.
• Triangulate insights across analytics,…