Consumer Data Platform & Marketing Activation Lead

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

About the job Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

The Team and Role:

The role will sit within Logitech’s Digital Office group, partnering closely with marketing, technology, brands, and analytics to enable a data-driven consumer experience.

We are seeking a high-impact Consumer Data Platform (CDP) & Marketing Activation Lead. You will architect consumer data strategies, orchestrate complex audience segmentations, and drive high-quality data activation to catalyze global business growth.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at  this role, your core responsibilities will fall into three main pillars:

Strategy & Consumer Experience Drive a data-driven culture:
Establish a unified understanding of the consumer data model across all marketing, tech, and brand stakeholders.

Orchestrate journeys:
Leverage advanced segmentation to enable personalized customer journeys and identify optimization opportunities that drive retention and Lifetime Value (LTV).Empower business users:
Serve as the primary CDP subject matter expert, developing frameworks and rules of engagement that allow non-technical teams to interface with the platform and self-serve safely.

Translate requirements:
Capture business needs and translate them into actionable user stories for technical delivery.

Platform Operations & Analytics Own the activation process:
Manage the end-to-end creation, optimization, and delivery of audience segments to destinations like Marketing Automation, Paid Media, and Web Personalization.

Analyze and refine:
Continuously evaluate segment composition, campaign relevance, and platform insights to improve targeting precision.

Troubleshoot:
Act as the first line of defense for segmentation and activation issues, partnering directly with vendor support when necessary.

Data and Process Governance Maintain data integrity:
Monitor inbound and outbound data flows to ensure accurate ingestion and delivery.

Govern first-party data:
Keep activated audience data organized, compliant, and up-to-date according to privacy regulations and consent management rules.

Standardize taxonomy:
Define and document global guidelines, naming conventions, and a business data catalog to provide a single source of truth across the enterprise.

Document processes:
Define and document clear guidelines for building audiences.

Key

Qualifications:

For consideration, you must bring the following minimum skills and experiences to our team:

Required Skills And Experience Proven experience (5+ years) in Consumer Data Platform and Marketing Technologies, or related fields.

Deep familiarity with the consumer data model, unified consumer view, and consumer lifecycle for the retail industry.

Strong ability to translate business needs into data-driven solutions and strategies.

Solid understanding of data governance, consent management, and privacy regulations for first-party data usage in marketing.

Familiarity with marketing performance analysis and reporting, including experience with analytics tools to derive actionable insights for business stakeholders.

Collaborative mindset with the ability to foster teamwork across technical and business units.

Preferred Skills And Experience Strong experience with Salesforce Data Cloud and Salesforce Marketing Cloud (certifications in these platforms are highly desirable).Experience…