Measurement Lead

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.

With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa. We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media;

our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.Overview

The Measurement Lead will own and drive the measurement agenda across assigned Kellanova segments, brands and markets, ensuring that measurement is not just reported, but actively used to improve marketing effectiveness, investment decisions and learning maturity.

This role sits at the intersection of analytics, media strategy, data governance, experimentation and client leadership. It requires someone who can connect technical measurement outputs — including MMM, causal analysis, geo-lift testing, incrementality studies, dashboards and campaign measurement — with the practical needs of planners, strategists, channel teams and senior Kellanova stakeholders.

The Measurement Lead will be accountable for setting measurement direction, identifying gaps, shaping testing roadmaps, overseeing the use of MMM and experimentation outputs, improving data quality, and ensuring recommendations are translated into clear actions that influence planning and budget decisions.
1. Measurement Strategy & Leadership Lead the development and implementation of measurement strategies across assigned Kellanova segments, brands and markets.

Translate high-level business, brand and media objectives into clear KPI frameworks, learning agendas and measurement plans.

Partner with strategy, planning, channel, data, reporting and global measurement teams to ensure measurement is embedded throughout the planning and activation process.

Act as the senior measurement partner for internal teams and Kellanova stakeholders, ensuring work is commercially relevant, analytically robust and clearly connected to business decision-making.

Identify measurement gaps across markets, brands, channels and reporting processes, and shape practical solutions to improve measurement maturity over time.
2. Test & Learn / Experimentation Ownership Own the Test & Learn roadmap across assigned areas, ensuring experiments are strategically prioritised and designed to answer meaningful business questions.

Oversee the design and execution of incrementality tests, including geo-lift tests, randomised control trials and other causal measurement approaches.

Ensure test proposals are supported by appropriate pre-test analysis, including sufficiency checks, budget requirements, reach assumptions, regional considerations, exclusions and success metrics.

Monitor live tests to ensure they remain on track, escalating risks around feasibility, delivery, data availability or statistical confidence.

Translate test outcomes into…