Strategic Planning and Operations Lead, SMBG Global

Meta is seeking a Strategic Planning and Operations Senior Leader to drive analytical strategy and coordinate global go-to-market insights and actions for the Small and Medium Business Group (SMBG) globally. In this role, you will serve as a senior analytical thought leader, translating complex business performance data from Meta's advertising and enterprise platforms into actionable strategies that shape how SMBG sales teams operate and grow globally.

You will partner with regional leadership and cross-functional stakeholders to define priorities, resolve ambiguous business challenges, and build the analytical frameworks that underpin long-term revenue and advertiser growth decisions.

• Develop and drive the analytical strategy and operational roadmap for SMBG globally, translating advertiser performance signals and market trends into prioritized business recommendations for regional leadership
• Coordinate with global regional leads to ensure insights are holistic and approach is consistent
• Lead the design and delivery of large-scale planning processes including annual business planning and quarterly business reviews for the SMBG organization
• Identify and diagnose complex, cross-regional business challenges within Meta's SMBG advertising ecosystem and develop novel analytical approaches to resolve them
• Build and maintain scalable reporting infrastructure and decision-support tools that enable SMBG sales and operations teams to act on performance data with speed and clarity
• Influence functional strategy by synthesizing insights across advertiser segments, verticals, and regions to surface opportunities and risks for senior leaders
• Establish and coach cross-functional partners on analytical methodologies, planning processes, and frameworks for rapid prioritization when business conditions shift
• Develop contingency plans and resilience strategies for the SMBG business in response to macroeconomic, regulatory, or competitive disruptions across the regions
• Create and deliver executive-level communications, including weekly business reviews, briefings and strategic narratives, that engage and align senior stakeholders across sales, product, data science, and operations
• Build and sustain influential relationships with key internal stakeholders across Sales Strategic Planning & Ops, global SMBG leadership, and cross-functional partners to generate alignment and drive shared outcomes
• Define and track key performance indicators for SMBG business health, proactively identifying leading indicators of risk or opportunity and recommending corrective actions

• 14+ years of experience in strategic analytics, business strategy, sales operations, or management consulting, with direct application to advertising, marketing technology, or digital media businesses
• 14+ years of experience translating complex, large-scale datasets into strategic business recommendations for senior or executive audiences
• Experience leading cross-functional planning processes (e.g., annual planning, business reviews, goal-setting) across multiple markets or regions simultaneously
• Experience influencing senior leaders and functional strategy through structured analytical frameworks, written proposals, and stakeholder alignment in ambiguous or rapidly evolving environments
• Experience building scalable analytical tools, reporting systems, or decision-support frameworks that drive operational outcomes for sales or go-to-market organizations

• Experience working within or directly supporting SMBG or performance advertising sales organizations, with familiarity in how small and medium businesses engage with digital advertising platforms
• Experience operating across multiple regions, with knowledge of regional business dynamics, advertiser behavior, or regulatory considerations relevant to digital advertising
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Proficiency with SQL, Python, or data visualization platforms (e.g., Tableau, Looker) applied to large-scale sales or advertiser performance datasets
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and…