Data Planning Director
Listed on 2026-09-18
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IT/Tech
Data Analyst, Data Science Manager, Business Systems & Technology Analysis
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit
Who We’re Looking For
VML is seeking a Data Planning Director to be a trusted partner to our clients, navigating their business, understanding their challenges and connecting across VML, as well as WPP at large, to ensure we are setup to deliver success with world-class services and solutions.
This role is part of an integrated Data & Analytics team across measurement & reporting, predictive modelling, data strategy solutions, covering media, CX, CRM and more. The focus is to act as the glue between clients, WPP teams on all things data. As such, you will need to organise, motivate and inspire to connect all (data and non-data) disciplines in delivering success for our clients.
Gravitas and strong collaboration are essential.
What You’ll Be Doing
Team direction and oversight
- Direct a team of data, technology and business consultants, analysts and engineers, overseeing client briefs and managing team workload.
- Direct and motivate the team to help them achieve their goals and deliver brilliant work for VML’s clients.
Data & Analytics leadership
- Act as strategic partner and advisor, helping clients to leverage the power of data, martech, analytics and AI to achieve their goals and drive effectiveness and efficiency.
- Develop proposals and methodologies for
- Data Planning; encompassing data-driven journey design, targeting personalisation, test and learn
- Analytics & Data Science solutions; encompassing customer analytics (e.g. customer segmentation, predictive modelling), digital analytics (e.g. journey analysis, web/app, media analysis), business intelligence (e.g. dashboard reporting) and AI (e.g. conversational BI)
- Data & Analytics consulting; encompassing data, marketing technology, AI and operations (process, skills, culture, business change etc.). Includes data, AI, martech and adtech transformation roadmaps, measurement frameworks and associated operating model development.
Business Development
- New business – be a data and analytics lead for pitches to deliver winning proposals and presentations.
- New & Organic business – be relentless at bringing…
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