CRM Analyst

CRM Analyst

Location:

London

Contract:

12 months

Work Setup:
Onsite - 5 days in the office

JP Morgan is a global financial services firm offering investment banking, asset management, and wealth management. We provide innovative financial solutions and expertise to corporations, governments, and individuals worldwide.

As a CRM Analyst, you will play a key role in supporting the execution and analysis of multichannel customer campaigns. This is an excellent opportunity for someone with strong analytical skills and a passion for data-driven decision-making to contribute to impactful customer engagement strategies.

• Assisting in the creation, scheduling, testing, and delivery of CRM campaigns across email, SMS, push notifications, in-app messaging, and other communication channels.
• Supporting the development and optimization of automated customer journeys using A/B testing and performance insights to improve engagement.
• Ensuring campaign accuracy through data validation, audience segmentation, consent management, and quality assurance processes.
• Collaborating with cross-functional teams including Product, Marketing, Customer Experience, Content, and Support to ensure timely delivery of campaigns.
• Monitoring campaign performance metrics, maintaining dashboards and reports, and identifying opportunities for improvement based on data insights.
• Ensuring compliance with regulatory requirements while maintaining clear documentation and assisting with customer communication queries as needed.

We are looking for candidates who demonstrate a strong analytical mindset and attention to detail. Key qualifications include:

• Some experience in CRM analytics or campaign execution (e.g., internships or junior roles), with an understanding of CRM principles and customer lifecycle marketing.
• Familiarity with tools like Salesforce Marketing Cloud or similar platforms for building and delivering multichannel campaigns is highly desirable but not essential.
• Basic knowledge of email deliverability, consent management, communications regulations, or campaign governance is advantageous.
• Strong analytical skills with experience validating data, interpreting campaign performance metrics, and using A/B testing to optimize results.
• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Effective communication skills to collaborate with stakeholders across various teams.

We are committed to creating an inclusive recruitment experience.

We welcome applications from all candidates and are committed to providing equal opportunities.