CRM Data Assistant

Business Development and Communications, London

Main information

Watson Farley & Williams (WFW) is a sector-focused international law firm with extensive expertise and industry insight across its core sectors of energy, infrastructure and transport. Through its network of 19 offices, the firm advises clients on complex, high-value transactions and disputes – matters requiring precise legal execution and a nuanced understanding of global market dynamics.

The firm’s success is driven by its people. It fosters a collaborative, inclusive and supportive environment where everyone can grow, share ideas and make an impact. Guided by its values –We are experts, We are united and We care – the firm delivers exceptional service through strong relationships and teamwork. The firm is committed to clear career paths, championing diversity and investing in its people so they can thrive.

This is an exciting opportunity for someone who enjoys working with data, technology and people, and is looking to develop their expertise within a leading international law firm. Sitting at the centre of our client relationship management and business development activities, this role offers exposure to a broad range of functions including data analysis, reporting, marketing technology, stakeholder engagement, training, and business development support.

Working closely with the Global CRM Manager, the successful candidate will play an important role in helping the firm understand, manage and leverage client and relationship data to support strategic decision making and business growth.

This role provides a unique opportunity to gain insight into how a global law firm attracts, develops and strengthens client relationships, while working alongside partners, lawyers and business services professionals across our international offices.

You’ll be encouraged to take ownership, contribute ideas and develop new skills, with opportunities to become involved in projects spanning data quality, business intelligence, marketing technology, user engagement and process improvement.

• Support the Global CRM Manager in enhancing the firm's client data and relationship management capabilities.
• Maintain the accuracy, quality and integrity of data held within Inter Action Hybrid Cloud.
• Monitor and manage the CRM support inbox, responding to user requests and queries.
• Support data cleansing, maintenance, enrichment and archiving activities.
• Assist with system updates, enhancements and ongoing optimisation.
• Support onboarding and offboarding processes.
• Contribute to CRM related projects and continuous improvement initiatives.
• Produce regular and ad hoc reports for stakeholders across the firm.
• Assist in the development and maintenance of Power BI dashboards and reporting solutions.
• Analyse client and relationship data to identify trends, insights and opportunities.
• Support data driven decision making within Business Development and Marketing teams.
• Create, maintain and enhance reporting outputs for a range of stakeholders.
• Deliver training and support to colleagues across the firm.
• Create user guides, FAQs and video-based learning content.
• Promote best practice use of client data and CRM tools.
• Support initiatives that drive user engagement and adoption.
• Assist with the administration of marketing technology platforms including Vuture and Cirrom.
• Support email marketing activities and reporting.
• Help ensure compliance with GDPR and marketing preference requirements.
• Contribute to the ongoing development and adoption of technology solutions that support business growth.

• Partner with colleagues across Business Development, Marketing and Communications…