Director, Intelligence

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

About Choreograph: A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Role Summary And Impact

The Director leads a team to develop & deploy data and analytics solutions for a leading client across markets, the portfolio of brands. This individual should have a strong understanding of tools in the media measurement, media analytics, experimentation and research and will become familiar with internal modeling and technology products to partner with data strategy and deployment teams for implementing at scale.

The Director is responsible for ensuring thought leadership and for guiding the direction and development of the department. The individual would be responsible for managing the delivery commitments for the client for data warehousing, manipulation and audience analytics and AI based solutions for audience insights and targeting



What You Will Do

• Primary responsibilities revolve around leading a team to develop and execute industry-leading data and audience analytics solutions:
• Establish an overall approach to data organization and analytical solutions inclusive of data architecture, managing taxonomies, warehousing tech and AI capabilities.
• Translate strategic goals into technical projects.
• Oversee the design, management, and application of Choreograph and third-party solutions for data assimilation, enrichment and analytics for delivering data sets and insights for strategic planning & activation.
• Advanced knowledge of data governance practices including data QA, general media naming taxonomy, data & platform integration, etc.
• Robust knowledge of data management solutions in the markets.
• Strong math or statistics background, specifically strong grasp of descriptive and probabilistic theories, sampling.
• Strong understanding and experience in application of AI methodologies for data manipulation and in sighting
• Understanding how different media platforms can target their audiences, what are their limitations and nuances
• Understanding media effectiveness landscape, its limitations and challenges
• Advanced excel or python skills to be able to work with huge data sets
• SQL, experience with GCP, Snowflake, infosum and other databases to extract the data and build data pipeline
• Experience with Power BI or other data visualization tools especially geo coded data is a big plus
• Bayesian statistics,…