Audience Strategy Director

Company description

With a history that dates back over 80 years,
Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row,
Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

We are hiring a Data & Tech Director to shape audience strategy and guide data and technology transformation for a major global client across pet nutrition, food and snacking. You will be a trusted senior partner to the client, translating global direction into practical regional roadmaps that help brands understand, build and connect with valuable audiences. This is an opportunity to combine technical expertise with outstanding client leadership, influencing work across multiple markets and a diverse portfolio of well-known brands.

You will join a collaborative team exploring new possibilities across identity, audience intelligence, data and technology.

• Lead the development and delivery of regional data and technology roadmaps, aligning client priorities, global direction and local market needs.
• Build trusted relationships with senior client stakeholders, turning complex data and technology topics into clear recommendations and decisions.
• Shape audience strategies that support sustainable growth, using data and identity to help brands identify, understand and engage the right audiences.
• Adapt global audience frameworks for regional and market use, providing clear guidance that enables effective local activation without owning media planning or execution.
• Advise the client on identity, data partnerships, audience technology and planning tools, ensuring solutions address strategic marketing challenges.
• Collaborate with planning, strategy, data science, analytics and market teams to embed audience thinking throughout the client’s planning processes.
• Lead and support members of the Data & Technology team, creating clarity around priorities and helping colleagues deliver connected, high-quality client work.

• Strong client leadership skills, with experience advising senior stakeholders and building trusted, collaborative relationships.
• Demonstrable experience creating strategic roadmaps and bringing different teams together to turn direction into action.
• A strong understanding of audience strategy, identity and the use of first-party, second-party and partner data to support growth.
• Sound knowledge of the digital media, martech and adtech landscape, with the ability to communicate technical subjects clearly to varied audiences.
• Familiarity with audience and planning platforms such as Epsilon, Lotame, Growth OS or scenario-planning tools, or experience with comparable technology.
• An…