Customer Insights & Activation Analyst

Location: Greater London

## Customer Insights & Activation Analyst応募:
London:
Full time:
募集開始 - 今日:
R _786707
** Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
**** If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!**—
*
* Job Title:

Customer Insights and Activation Analyst
***
* Location:

London
**** Division: MK
**** Reporting to****:
Senior Manager, Customer Analytics
*** I FEEL really
* LUCKY
* to be SURROUNDED by SUCH a GREAT TEAM. I’m not only GRATEFUL that they’ve HELPED me
* ACHIEVE
* my* GOALS,
* but also that I CAN GIVE them a PLACE WHERE THEY can
* ACHIEVE
* theirs.*- MICHAEL KORS
-We have an exciting opportunity for a
** Customer Insights and Activation Analyst
**** Who You Are:
** You are a data-driven and commercially minded analyst who can turn customer data into clear insight and practical marketing action. You are comfortable working hands-on with data, building targeted audiences, and explaining results in a simple, actionable way for business stakeholders.

You enjoy working collaboratively and can partner effectively with teams from different departments to deliver customer insights and support better marketing decisions.
** What You'll do:
** This role combines customer analysis, hands-on SQL data work, and driving customer audience strategy.

You will play a key role in bridging data and marketing working closely with a wide range of stakeholders across Brand, Digital Marketing, Customer retention, and Clienteling to turn customer data into actionable marketing activity.

Using SQL and Amperity (CDP) you will extract, shape and validate customer data, turning insights into targeted campaign audiences, and continuously refining those audiences based on performance and behaviour. You will transform complex data into clear insights which will help teams understand what’s happening and why.

This role requires someone who is confident working directly with data and equally comfortable partnering with different teams, and who treats data accuracy and logic as non-negotiable.
** Customer Analytics & Insights
*** Analyse customer behaviour, engagement and purchase patterns to identify actionable insights
* Work with wider analytics team on deeper analysis (e.g. segmentation, propensity modelling inputs)
* Work with business teams to define audiences based on data-driven logic (e.g. lifecycle, value, propensity signals) that drive revenue or engagement
* Evaluate campaign performance and provide clear recommendations to improve targeting and ROI
* Support A/B testing design and measurement
** Data Activation (CDP super user)
*** Translate marketing briefs into clear, actionable audience definitions
* Build, manage and execute customer segments within the CDP (Amperity) for use across email, paid media, and clienteling
* Use SQL to define, validate and QA audience selections before activation
* Ensure all customer selections are accurate, compliant, and aligned with marketing requirements (preferences, opt-outs, GDPR)
* Own segment naming conventions, taxonomy, and governance
* Support business teams with testing suggestions and best practice
* Work with legal and IT security departments on setting up connectors between CDP and external partners when needed
** Data & Technical Execution
*** Understanding data landscapes and implication on data availability and accuracy
* Write and maintain clean, efficient SQL queries to extract and manipulate customer data from Snowflake and CDP
* Perform data validation and QA checks to ensure accuracy of all outputs used in marketing
* Troubleshoot data discrepancies across CDP, source systems and reporting outputs
* Drive best practices in data handling, documentation, and query structuring
**…