Director of Sales & Marketing Technology

Reports to:

CTO

Location:

London, Hybrid. With Global travel as required
Job type:
Full time

We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events.
As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.
Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.
Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms.
Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.
Think that sounds good? Wait until our talent acquisition team tells you about the culture.

First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome. The question isn’t where you’ve come from, but where you want to go.
You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact.
Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.
If that sounds like you, you’ll fit right in.

As Director of Sales and Marketing Technology, you will define and execute Hyve's technology strategy for customer acquisition, marketing engagement and commercial growth. You will own the platforms and capabilities used by Sales, Marketing and Digital teams across Hyve's global portfolio of approximately 20 event brands.
Reporting to the CTO, you will provide senior leadership for a complex estate that includes event websites, multiple instances of Microsoft Dynamics 365, Hub Spot and an increasing adoption of Salesforce, together with the integrations, data flows and supporting products that connect them.
You will lead a team of approximately 12 people. Direct reports include a Technology Delivery Lead, Solution Architect, 3 CRM managers. The wider team includes CRM Administrators and, indirectly, a small team of Software Engineers.
This role combines technology strategy, product and platform ownership, CRM and Mar Tech transformation, digital experience, architecture, delivery, operational leadership and organisational change. You will work closely with Commercial, Marketing, Digital Experience, Event Technology, Data & AI and Enterprise Architecture teams to simplify Hyve's estate and turn Sales and Marketing Technology into a scalable growth capability.

• Define and own Hyve's enterprise Sales and Marketing Technology strategy, aligned with commercial growth, customer experience and the wider Technology strategy.
• Create and maintain a multi-year roadmap across CRM, Mar Tech, event websites, customer engagement, lead management and supporting integrations.
• Translate business strategy into a focused portfolio of technology investments, platform improvements and change initiatives with clear outcomes and measures of…