SEO​/AEO Specialist

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

Reporting to the Manager
- Web Experience Optimization, the SEO/AEO Specialist reviews our websites to ensure they win across all primary search engines and AI platforms. They conduct technical audits to identify issues with crawlability, indexability, and speed, helping our sites stay competitive and ready for both traditional bots and new AI crawlers.

Working within the Manager’s strategy, the Specialist performs data-driven keyword research and content reviews to find search trends and fill knowledge gaps. They apply E-E-A-T principles, Natural Language Processing and Entity Optimization to ensure our brand earns top rankings and AI citations. They also build and manage Schema markup to label our data, making it easy for engines like Bing and ChatGPT to trust our content.

Partnering with Product, Design, and Mar Tech, they deploy scalable improvements that keep our sites healthy and help the brand grow. Success means getting the right people to our sites so they become customers and bring in revenue. We track progress by winning more market share in both regular and AI search, driving organic growth, and making sure our sites work perfectly for both people and bots.

Resolve crawling, indexing,rendering and performance issues

Manage Structured Data

Work with the Product Owner to build/prioritize backlogs forMarTechteams.

Conduct periodic content audits

Apply NLP, Entity Optimization, Topic Clustering, and E-E-A-T

Track AI citations

Optimize for conversational intent and semantic search.

Implement and maintain internal linking strategies to strengthen topic clusters, improve crawlability, and signal content relationships to search engines and AI models.

Track and report on SEO/AEO health using the KPIs set by the Manager, WEO.

Work with Analytics to build and manage dashboards that track growth and AI citations.

Measure ‘before and after’ results to show exactly how much traffic and visibility our technical and content optimizations gained.

Analyzedata to find performance issues or content gaps, then suggest evidence-based ideas for the experiment backlog.

Collaborate with Product Owner, Design/UX, Brand, Content, Martech, and Analytics to align search goals, fixes, priorities and reporting.

Ensure WCAG compliance

Facilitate cross-departmental SEO/AEO knowledge-sharing initiatives.

Partner with CRO Specialist to ensure experiments maintain SEO / AEO integrity.

Create SEO/AEO playbooks

Coach content authors on writing intent-driven, SEO/AEO-ready content

Deliver training sessions to build SEO/AEO awareness across marketing teams.

Conduct market, competitor, and trend research

Monitor emerging AI Search platforms and track shifts in LLM behavior.

Test new AEO tactics

Surface findings and recommendations to the Manager for roadmap consideration

Bachelor's degree in Digital Marketing, Computer Science, Data Analytics, or related field

3+ years of hands-on experience in SEO, with early experience in AEO for high-authority sites

Proven track record of executing technical and content optimization initiatives that delivered measurable traffic and visibility improvements

Experience in applying E-E-A-T to build brand…