YouTube Data Analyst

Salary: £32,000 - 66,000 per year

• Proven experience in data analytics or digital/media analytics, ideally within You Tube, social media, or digital publishing.
• Experience analysing You Tube performance metrics, including watch time, audience retention, CTR, subscriber growth, RPM/CPM, and viewer behaviour.
• Ability to interpret large datasets and translate findings into clear commercial recommendations.
• Proficiency in Big Query, SQL, Looker Studio, and data visualisation best practices.
• Familiarity with competitive intelligence and social analytics tools such as Tubular Labs, Social Blade, or similar platforms.
• Excellent stakeholder management and communication skills, including presenting insights to technical and non-technical audiences.

• Analyse You Tube channel performance across watch time, CTR, audience retention, subscriber growth, CPMs, return viewers, and audience share to identify trends, risks, and growth opportunities.
• Build, maintain, and optimise live reporting dashboards using Looker Studio and Big Query, ensuring stakeholders have accurate, actionable performance data.
• Conduct competitive and market intelligence using tools such as Tubular Labs, Social Blade, and platform analytics to benchmark performance and identify emerging category trends.
• Deliver audience, content format, and growth analysis to inform channel strategy, content investment decisions, and new channel or format opportunities.
• Monitor portfolio performance against targets, flag underperformance, and provide data-driven recommendations to support business and commercial objectives.
• Produce insights that drive decisions across our You Tube team and inform our Originals commissioning pipeline.

• Big Query
• Support
• Looker
• SQL

We are LADbible Group, a digital entertainment business reaching over a billion people globally and generating more than 13.9 billion social views each month. Our portfolio spans lifestyle, entertainment, sport, gaming, and technology, with brands including LADbible, UNILAD, GAMING bible, and UNILAD Tech. You Tube is a major growth engine for us, with channels including LADbible Entertainment, LADbible Stories, and SPORT bible. We work with creators and talent on formats such as Snack Wars, Minutes With, and Honesty Box.

Our You Tube team is growing, and we are seeking a Data Analyst with experience in media industries. We use a blended working model, with most departments across our London, Manchester, and international offices working in the office four days per week. We are an equal opportunities employer, committed to building a diverse and inclusive workforce where everyone can be themselves and have their voices heard.

last updated 40 week of 2026