Brand Discoverability Lead

Job Description :

Title:

Brand Discoverability Lead Role Type:
Permanent, Full time

Location:

London, England

Reports to:

Global Head of Websites

About us:

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and setting a higher standard for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the role:

Help shape how adult consumers discover Diageo brands in a world where search engines, AI assistants and digital platforms increasingly influence what people consider and choose. You will lead our global brand discoverability strategy, bringing deep technical search expertise to the content, data and platform foundations that help our brands be found, understood and considered.

Whether someone is exploring a whisky gift, looking for a cocktail recipe or asking an AI assistant about a drink for an occasion, the quality and consistency of our digital presence matter.

Your role is to turn these moments into clear priorities for our brands and practical improvements across the digital ecosystem.

You will lead the technical foundations of brand discoverability, ensuring our content and brand information can be accessed, understood and accurately represented by search engines and AI driven platforms. Using owned platforms, including The-Bar and , as a primary test-and-learn environment, you will define technical requirements, validate improvements and scale effective approaches across brands and markets.

The opportunity

This is an opportunity to build an evolving global capability within Diageo’s Marketing Operations organisation. You will combine deep technical search expertise with experimentation in AI driven discovery, working with content, product and engineering specialists to put improvements into practice. You will have tangible platforms on which to demonstrate impact and the reach of a global portfolio to scale what works.

Key accountabilities1  Set the global discoverability strategy. Define priorities and a roadmap across search engine optimisation (SEO), generative engine optimisation (GEO), AI driven discovery and emerging platforms. Combine consumer needs, brand priorities and competitive insight with technical assessment to identify where content, data and platform improvements can have the greatest impact. Translate changing discovery behaviours into clear technical and business priorities.
2  Own the discoverability measurement framework and KPI definitions. Be accountable for defining discoverability KPIs, measurement methodologies, baselines and reporting standards across priority brands and markets, aligned with the wider marketing performance framework. Establish consistent definitions for organic visibility, brand presence and accuracy in AI-generated answers, and technical readiness. Partner with Insights and Marketing Effectiveness to interpret results, prioritise improvements and recommend action.

Define the measurement requirements that inform tool evaluation and selection.
3  Build the technical foundations for scale. Diagnose barriers to discoverability and define technical requirements, solutions and acceptance criteria with website product, engineering and Mar Tech specialists. Focus on crawling and indexing, website architecture, structured data and consistent brand and product…