Digital Analyst

Founded in Plymouth in 1989, The Range has grown to become one of the UK's leading and fastest-growing privately owned retailers. With over 280 stores across the UK and Ireland, we offer an extensive range of products spanning multiple departments. People are at the heart of our business, and we are committed to investing in our staff to help shape an extraordinary future.

We are looking for an experienced Digital Analyst to strengthen our in-house digital analytics capability across CDS Superstores. Reporting to the Group Digital Analytics Manager, this role will work across ecommerce, digital, marketing, product and technology teams to turn customer and commercial data into clear, actionable insight. This is a hands‑on role requiring hands‑on experience in GA4, Google Tag Manager, Google Big Query and Google Data Studio.

You will help ensure that our digital data is accurate, accessible, and commercially useful, while working closely with specialist agency partners. As digital analytics evolves, you will also help us apply AI within analytics to accelerate analysis, identify opportunities, and improve decision‑making.

• Act as a subject‑matter expert for Google Analytics 4 (GA4) across the Group.
• Own and continuously improve digital KPI reporting, configuration and ecommerce measurement across our websites.
• Analyse customer journeys, digital behaviour, conversion funnels and ecommerce performance to identify commercial opportunities.
• Use GTM to support tagging, event tracking, and measurement requirements.
• Identify opportunities to enhance site tracking & improve data quality & completeness across the customer journey.
• Work with development, e-commerce and agency teams to ensure tracking is implemented accurately and consistently.
• Support the ongoing development and governance of our digital analytics data layer.
• Use Google Big Query to interrogate large datasets and undertake deeper customer and behavioural analysis.
• Develop and maintain high‑quality Data Studio dashboards, making performance information accessible to stakeholders across the business.
• Combine digital, ecommerce, marketing and trading data to provide a more complete view of performance.
• Identify changes and anomalies in digital performance and proactively investigate their causes.
• Support conversion‑rate optimisation and experimentation through robust measurement and analysis.
• Establish strong data‑quality controls and identify tracking or reporting issues quickly.
• Work closely with Ecommerce, Marketing, Digital Product, Tech, UX and Trading teams.
• Help increase analytics capability and data literacy across CDS Superstores.
• Support the Group Digital Analytics Manager in delivering the wider digital measurement and analytics roadmap.

• Analytical and commercially minded.
• Technically confident and comfortable working directly with data.
• Able to move between detailed analysis and senior‑level communication.
• Highly organised with strong attention to detail.
• Proactive and curious, with a desire to understand the reasons behind performance.
• Comfortable challenging assumptions using evidence and data.
• Able to work collaboratively with both internal teams and external specialist partners.

• Significant hands‑on experience with Google Analytics 4 (GA4), with advanced knowledge of ecommerce measurement and reporting.
• Strong practical experience with Google Tag Manager, including events, tags, triggers, variables and troubleshooting.
• Strong experience using Google Big Query for digital and ecommerce analysis.
• Strong SQL skills and the ability to query and manipulate large datasets.
• Advanced Data/Looker Studio skills, including dashboard development and trade…