SEO Manager; Technical

As our new SEO Manager, you'll come from an SEO background but have solid strategy and reporting skills. You’ll predominantly be working on the Ralph Lauren account.

Working both with your Account Director and the wider SEO team, as well as collaborating with the wider business, you'll be responsible for delivering a best-in-class experience to our luxury ecommerce clients.

Note:

we have a hybrid work arrangement where everyone must be in the office on Mondays, Wednesdays and Thursdays.

• Strong data and analytics background, hands‑on experience in Adobe Analytics, including segmentation, attribution and visitor‑level analysis. Ability to identify opportunities, risks and the underlying drivers behind performance changes.
• Strong reporting and presentation skills, able to explain what is driving performance and translate complex data into clear actions and recommendations.
• Experience working with Salesforce Commerce Cloud (SFCC), including category attributes, metadata management, refinements/faceted navigation, product tagging, and XML bulk uploads/imports.
• Deep understanding of international SEO e‑commerce, including hreflang architecture, localisation and international site migrations.
• Strong knowledge of structured data (JSON‑LD), with the ability to validate implementation against page state and rendered content.
• Ability to identify AI and search trends, changing search behaviour and consumer sentiment, combining public and first‑party performance data to identify emerging trends, risks and growth opportunities.
• Highly autonomous and naturally curious, able to take an ambiguous problem, determine the right data and methodology, test hypotheses and develop a recommendation with minimal direction.
• Develop and implement content‑led SEO strategies tailored to luxury fashion and beauty brands.
• Conduct in‑depth keyword research and content gap analysis to inform strategy
• Collaborate closely with the PPC, Social, and affiliate teams to ensure unified campaign execution.
• Attend and contribute to client meetings, presentations, and performance reviews
• Identify outreach and backlink opportunities to support organic growth.
• Stay on top of industry trends and emerging content/SEO techniques relevant to luxury and e‑commerce sectors. Continue to develop your knowledge within the digital industry, share and discuss with peers how organic search is changing and how Assembly can react to these changes.
• Ensure all your accounts are driving hard to continually add value to the client's business, this will be through continued optimisation and innovation. Looking for areas where this can be driven from.
• Participating in new business work when required, taking ownership and ensuring delivery of the areas you have been assigned.

• 3+ years' experience in SEO, with minimum 2 years within an agency environment.
• Strong analytical skills, with hands‑on experience using Adobe Analytics, Google Analytics or equivalent platforms to investigate performance, identify trends and uncover the drivers behind changes in organic and e‑commerce performance.
• Strong experience in forecasting, using statistical/time‑series approaches such as Prophet, ensemble models and other forecasting models, with an understanding of model accuracy and evaluation metrics such as WAPE, MAPE and forecast bias.
• Comfortable using Python, SQL, and APIs to analyse large datasets at scale.
• Experience working with Salesforce Commerce Cloud (SFCC) or similar e‑commerce platforms/CMSs such as Shopify, Adobe Commerce or equivalent enterprise solutions.
• Strong understanding of technical SEO fundamentals, including crawlability, indexation, canonicalisation, redirects, HTTP status codes, robots directives, XML sitemaps and internal…