SVP, Global Head of Audience Intelligence

London, England, United Kingdom

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We’re looking for a Global Head of Audience Intelligence to shape the strategy, development and commercial growth of Audience Intelligence within WPP’s Open Intelligence Solutions (OIS).

This is a global leadership role focused on transforming WPP’s data, client and partner signals into actionable audience insights that help brands better understand consumers, identify growth opportunities and make more informed marketing decisions.

You’ll own the strategic direction of the Audience Intelligence domain, developing scalable solutions that span audience sizing and profiling, segmentation, audience identification, growth analysis and brand diagnosis. Working across strategy, insights, product, data science, technology and commercial teams, you’ll ensure these capabilities meet real client needs and can be consistently delivered across markets.

A key part of the role will be turning specialist expertise into scalable, commercially valuable solutions — combining self-serve products, expert-led analysis and bespoke strategic projects. You’ll also play a central role in shaping the product roadmap, evaluating data and technology partnerships, and identifying opportunities to use emerging technologies and AI to advance audience intelligence.

Own the strategic direction and overall solution portfolio for Audience Intelligence across WPP’s global network.

Establish consistent, repeatable methodologies spanning audience sizing, profiling, identification, segmentation, deep-dive analysis, audience growth and brand diagnosis.

Act as the domain authority across Global Client Solutions, regional and local insights teams, WPP Media and WPP Open.

Ensure Audience Intelligence solutions remain competitive, differentiated and aligned with evolving client needs.

Help teams across markets understand, position and deliver these capabilities, building a distributed network of expertise rather than relying on a single central resource.

Work across WPP’s intelligence domains to bring together brand, consumer, cultural, commerce, creative and performance signals into richer audience solutions.

Identify opportunities to develop new Audience Intelligence solutions and enhance existing capabilities.

Act as the primary link between OIS R&D and the wider business, ensuring research, prototypes and emerging technologies address genuine client needs.

Evaluate new opportunities, prioritise development activity and help determine which innovations are ready to progress towards broader deployment.

Shape requirements and priorities with Product & Engineering and Data & Intelligence across core audience products, AI-powered audience persona agents and advanced analytical platforms.

Establish methodological standards alongside research,…