Business Insights Analyst

Buying, leasing or renting a vehicle should feel straightforward. Not complicated or hard work.

Drive brings everything together in one place, with multiple ways to get on the road.

It combines choice, simplicity and guidance, helping people explore their options and move in the way that makes sense for their life.

Backed by the expertise of Volkswagen Financial Services, Drive offers a flexible, modern experience designed to support better decisions, without pressure or complexity.

No pressure.

No wrong answers.

Just a better way to get moving. Your way.

If you’re looking for a meaningful challenge, and want to help shape the future of automotive experiences, then read on…

We are seeking a commercially minded Business Insights Analyst to join Drive. In this pivotal role, you will be an integral part of the day-to-day commercial operations, collaborating closely across sales, marketing, and engineering to ensure consistent and accurate data interpretation across the entire organisation.

You will lead our shift from static reporting to proactive intelligence—building interactive visualisations, surfacing critical performance trends or anomalies, and using data storytelling to drive tangible business outcomes. Additionally, you will partner with department heads to craft data-driven reports and executive presentations for both internal and external audiences.

• Anticipate the strategic data needs of commercial teams to deliver timely, contextualised insights.
• Independently structure complex business challenges into well-defined analytical tasks.
• Propose actionable business recommendations based on data interpretation, prioritising initiatives by expected impact.
• Track, measure, and calibrate the outcomes of implemented strategies to gauge effectiveness.
• Challenging existing assumptions and proactively identifying areas where data can improve business outcomes.

• Develop and maintain core dashboards and reporting across Google Sheets, Hub Spot, and Hex using standardised metric definitions.
• Compare KPIs across time frames, funnels, products, and other commercial dimensions.
• Oversee automotive retailer reporting—analysing lead-to-sale and finance-case conversion rates to monitor dealer health, marketplace listing activity, and churn risks.
• Forecast key metrics (leads, sales, finance cases, revenue, and profit), diagnosing performance variances to advise commercial and finance stakeholders.

• Build and support multi-touch lead attribution models to evaluate channel efficiency and optimise campaign spend from search to enquiry.
• Generate audience and vehicle insights to support account management, PR campaigns, and social media content.

• Partner with Data Engineers to ingest new data sources and establish a single, trusted source of commercial data.
• Resolve conflicting data definitions, eliminate manual reporting dependencies, and document current business processes for continuous improvement.
• Extract, manipulate and interrogate data from multiple sources.

• Experience : 3+ years as a business analyst, data analyst Commercial Analyst, Operations Analyst or similar role within a digitally driven business, showcasing a solid understanding of commercial models and revenue optimisation.
• Technical Skills :
  Proficiency in SQL for querying and visualisation, along with hands-on experience using Google Analytics and BI platforms (e.g. Hex, Looker Studio, Tableau).
• Modelling & Forecasting :
  Proven experience creating forecasts, propensity/customer-value models, business cases, and investment scenarios.
• Data Storytelling &…