Data Planning Manager

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a
Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit  and follow along on Linked In #WeAreVML.

We're seeking a highly collaborative, flexible and enthusiastic Data Planning Manager to join the team who has experience in supporting measurement and budget optimisation, test and learn opportunities, identification of data signals across the journey that can be used to inform audience targeting and media flighting and holistic campaign and always on performance reporting across owned and earned channels and platform.

• You will utilise measurement tools, attribution models, and media mix modelling to produce insightful, actionable campaign reports and optimisation recommendations in conjunction with the media strategists and analytics teams

• Working with Data Scientists, Analysis ts, and BI specialists to create dashboards and integrate diverse data sources to enable holistic measurement.

• Support thedevelopmentof client briefs into cross-channel digital media plansbyidentifyingdata signals across the customer journeys to inform audience targeting and media flighting

• Utilizingdatato add context and deeper insights to reporting and ensure analysis is connected back to the overarching measurement framework,targets and benchmarks- always bringing the 'so what?'

• Building strong relationships with client stakeholders and internal VML& WPPteams to promote, develop, and manage data and analysis deliverables.

• Acting as a trusted advisor to clients on all data-related matters, enabling data-driven decision-making.

• Presenting regularly to clients and attending client meetings.

• Managing a Senior Data Planner to develop their craft in the same areas

• 7+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.

• Strong understandingofmedia measurement, dataprinciplesandthedigital marketing landscape

• Proven ability to manage projects and work effectively within cross-functional teams.

• Excellent communication, organisation, proposal writing, and presentation skills.

• Ability to explain complex technical data concepts in a clear and concise manner to non-technical audiences.

• Strategic thinking and analytical skills, witha high levelof numeracy.

• Proficiency in Excel and other data analysis tools.

• Familiarity with
  
  Ad tech (DSP/DMP), Data cleanroomsandprivacy safe solutions.

• Knowledge of attribution,experimentation and MMM measurement techniques

• Experience with website analytics and personalisation/testing tools (e.g., Google Analytics,Amplitude).

• Experience with data visualization tools (e.g., Tableau, Power BI) is beneficial.

• A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.

• A passion for data and its potential to drive business impact.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation,…