Lead Application Consultant - Adobe

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.

WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

About WPP

MAP is part of WPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Are you passionate about driving innovation with Adobe Experience Cloud technologies? Do you want to lead enterprise-level engagements with top global brands to architect, build, and optimize their digital frameworks? If so, you might be the Adobe Lead Application Consultant we are looking for!

As our new Adobe Lead Application Consultant, you will take on a pivotal leadership role within our growing development team. You will lead the technical vision and delivery that empowers global brands to launch sophisticated marketing campaigns r focus will be on designing seamless, highly efficient operational frameworks for marketers and operations specialists while pioneering the activation of advanced capabilities across the Adobe ecosystem.

As a Lead Application Consultant, you will champion the bridge between enterprise business strategy and complex technical execution. You will act as a trusted advisor to senior client stakeholders, translating overarching business objectives into scalable technical blueprints, while guiding and mentoring developers, consultants, and cross-functional teams to ensure end-to-end delivery aligns with the client’s long-term vision.

More specifically, your tasks include:

• Directing technical work streams across operations, development, and client teams to ensure flawless solution delivery, governance, and measurable client success across Adobe platforms.
• Driving strategic adoption and standardisation of internal enterprise marketing tools and Adobe applications across client ecosystems, establishing blueprints for efficient, tailored end-to-end customer experiences.
• Designing and overseeing the implementation of complex, customised business rules and scalable automations within Adobe marketing platforms to streamline enterprise operations.
• Translating high-level architectural designs into robust, production-ready solutions, setting the benchmark for feature configuration and custom implementations within Adobe environments.
• Establishing rigorous QA/UAT frameworks, testing standards, and best practices to safeguard the quality, scalability, and reliability of all Adobe implementations.
• Acting as the primary escalation point for complex technical issues across Adobe applications, driving root-cause analyses and implementing resilient, long-term technical solutions.
• Leading client-facing technical discovery workshops with marketing leadership to capture complex business needs and author comprehensive technical specifications.
• Directing the use of Adobe Experience Platform (AEP) and associated tools to architect audience strategies, orchestrate complex segmentation, and maintain data governance, quality, and integrity.
• Cultivating a culture of technical…