Director, Events; External Agency

Director, Events (External Agency Staff)

Join to apply for the Director, Events (External Agency Staff) role at National Football League (NFL).

Oversee and manage the UK-based NFL events team across EMEA with primary focus on international games (UK, Germany, Spain, Ireland). Build event strategies, operational plans, and execute fan experiences and year‑round activities ensuring best‑in‑class delivery that meets wider business, commercial, marketing and local market objectives.

• Event Management
  • Extensive experience planning and delivering large‑ and small‑scale events across EMEA.
  • Strong operational delivery experience across sport and fan/public events.
  • Experience with all aspects of public events including licenses, health and safety, authorities’ management, programming, scheduling, branding/creative, and procurement.
• Fan Event Delivery
  • Planning and execution of a range of events during games weeks and year‑round activities to support local offices and key business initiatives, including gameday fan experiences, Kickoff events, local market activations, NFL club activations, community, partner integration and lead development, One Pass app content strategy, NFL FLAG, NFL Academy event support, and overall best practices.
• Budgeting
  • Oversight of all fan event budgets: track, manage, and communicate budgets to ensure events are delivered to target and identify risk & opportunity.
  • Strong knowledge and ability to build event budgets in line with event strategy including League procurement practices.
• Agency Management
  • Drive and lead relationships with event agencies across EMEA including budget oversight.
  • Experience with robust RFP process and onboarding of new vendors.
• Team Management
  • Manage and drive the team to ensure success, development, and coordination with key internal and external stakeholder groups.
  • Support events team in managing cross functional events with key focus delivering against NFL business objectives.
  • Support events team in managing external partnerships, including City/Host authorities, Local organizing committees, Government Sports bodies and Stadium & Team partners.

• Minimum 10 years’ experience in the events and/or hospitality industry.
• 5 years management experience.
• Extensive knowledge within a highly technical discipline of managing and executing large scale fan events.
• Ability to manage budgets up to £2 million.
• Experience in managing multiple partners and agencies.
• Outstanding stakeholder management.
• Strong knowledge and understanding of sports marketing to drive attendance and engagement.
• Commercially astute and able to identify revenue generating opportunities.
• Ideally, an understanding of American Football.

• Highly organised with exceptional time management and ability to prioritise tasks and meet deadlines.
• Effective problem‑solving, identify issues, find solutions and make informed decisions.
• Proven ability to manage upwards and communicate effectively.
• Excellent communication skills used to drive collaboration across business areas and functions.
• Strong presentation skills with ability to deliver key information to large audiences and senior leadership.
• Ability to adapt and be resilient within an ever‑changing environment and event landscape.
• Strong stakeholder management and confident in influencing and negotiating with internal colleagues and external partners while maintaining key relationships.
• Demonstrates integrity, motivates team members and recognised as a valuable team player.
• Enthusiastic, self‑starter with a positive attitude and commitment to delivering at the highest standard.

• Strong track record of managing a team (5+).
• Ability to communicate effectively and deliver key information to all team members.
• Proven track record of supporting and developing team members.

• Willingness to travel within EMEA and US, work long hours and weekends when required.

To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS.

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