Head of Investment Marketing

Overview

Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions.

Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions.

Through telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer workplace accommodations to ensure you have what you need to effectively deliver in your role.

The Head of Investment Marketing is a senior leadership role responsible for shaping and delivering M&G Asset Management’s global investment content strategy and product marketing activities.

This position leads the development and delivery of our investment communications capability: creating innovative, scalable, and market-leading content that differentiates M&G in a highly competitive asset management landscape.

Investment Marketing is accountable for producing high-quality messaging and content across M&G’s range of products and propositions, including Thought Leadership, Product Marketing and Product Reporting. The team partners with Investment, Sales, and the wider marketing function to articulate M&G’s investment capabilities, translating complex ideas into clear, compelling narratives tailored to diverse audiences globally.

• Content and Editorial strategy
• To develop and deliver the M&G asset management content strategy in close association with brand and regional marketing, sales channels and investment teams
• To drive brand differentiation in the asset management industry through the delivery of creative, thought-provoking and market-leading content
• To lead the editorial process to determine content priorities to support commercial priorities and respond to relevant market developments.
• Product Marketing
• Lead the transformation of the product marketing team to deliver to M&G Asset Management’s strategy for wholesale and institutional channels
• Oversee the product marketing team delivery across all asset classes both at a fund and thematic level supporting content requirements across the client journey
• Ensure the team is well set up to meet the increasing demand for product content as the business grows internationally and across channels
• Thought Leadership
• Lead the strategy and execution of thought leadership written content, including thematic and market reactive content.
• Engage with the CIOs, Investment Specialists and other members of the investment teams to develop and enhance our content offering.
• Product Reporting
• Lead the Product Reporting level and thematic regulatory reporting.
• Team leadership
• Lead the evolution of the investment marketing function
• Manage and motivate a cross-functional team, fostering a culture of collaboration, innovation, and high performance.
• To drive process excellence in the team and embedding scalable processes and technology-driven solutions that can effectively manage the wide range of products, audiences and geographies
• To embed strong ownership and accountability for the accuracy of all content across the team.
• Stakeholder Engagement:
  Build strong relationships with investment, data, and channel teams to align priorities and deliver impactful outcomes.

• Proven experience leading investment content teams within a global asset manager.
• Strong strategic and operational leadership skills, with a track record of driving change and delivery and motivating teams.
• Collaborative approach to stakeholder management across investment, sales, and marketing.
• Ability to translate complex investment concepts into clear, engaging narratives.
• Creative mindset with the ability to generate innovative ideas that differentiate the brand.
• Expertise in managing compliant communications across multiple jurisdictions.

Hannah Curtis