Head of Acquisition Marketing – Banking

Join us as Sector Head of Acquisition Marketing – Everyday Banking

In this crucial role, you’ll collaborate with and manage internal and external stakeholders at all levels. You’ll bring clarity, energy, and direction to cross‑functional teams, and you’ll have the chance to thrive in an environment where pace, change, and innovation are the norm. This is an opportunity to strengthen your leadership profile and be an inspiring leader who can guide teams using Agile ways of working.

As Sector Head of Acquisition Marketing for Everyday Banking, you’ll operate as the Marketing Product Owner for your customer segments. You’ll connect franchise priorities with customer insights to drive acquisition growth and elevate the overall customer marketing experience.

• Optimise performance across value, volume, channel mix, product cross‑holdings, Cost Per Acquisition (CPA), Customer Lifetime Value (CLV), brand metrics, and full‑funnel effectiveness.
• Lead your team in gathering, analysing, and interpreting economic, customer, market, brand, and competitive data, translating insights into decisive action.
• Maintain accurate market profiles and ensure that decisions reflect the evolving external landscape.
• Build a deep understanding of customer needs and preference drivers across key personas.
• Oversee all digital content marketing initiatives to strengthen brand awareness and support key business objectives.
• Develop the marketing strategy for each customer segment aligned to the brand strategy in line with Everyday Banking propositions.
• Develop annual sales plans, budgets, and strategic marketing plans grounded in market analysis, customer insights, brand performance, and product trends.
• Drive performance across affiliate, digital, search, and SEO channels to accelerate growth and improve marketing efficiency.

We’re looking for a standout marketing leader with deep experience in business‑to‑consumer markets, who understands market dynamics and has a proven track record of shaping and growing customer‑focused segments. You’ll need a strong background in financial services and a clear understanding of how regulation influences customer needs, product design, and go‑to‑market strategy. You must also be comfortable and confident navigating complexity.

• Strong brand expertise and ability to translate brand thinking into powerful, connected customer experiences.
• Strong numerical capability and comfort with detailed analysis to drive acquisition growth, optimise performance, and unlock cost efficiencies.
• Proven track record in leading go‑to‑market (GTM) initiatives across paid, earned, and owned channels, with expertise in measurement and attribution.
• Exceptional stakeholder management, organisational and coordination skills, and a track record of consistently delivering against deadlines.

• A degree in a related discipline.
• Experience managing multiple projects at pace while maintaining high standards of quality.
• Experience in engaging senior stakeholders across different disciplines on acquisition vision and strategy.
• Proven leadership in Agile environments, with the ability to coach and empower teams to do their best work.
• Expertise in planning and budget management to deliver desired commercial goals.