Head of SEO & AI Search

"POLARIS offers the opportunity to have direct control over my career. I am constantly involved in decisions that impact the direction and performance of the company."

Emily North

Marketing Manager

We are seeking an experienced and strategic Head of SEO & AI Search to lead and grow our SEO function. This role is pivotal in owning client account delivery through the nurturing of our internal team . The ideal candidate will have experience in managing people , working with system s and processes, and having a forward thinking approach to developing our AI Search proposition to keep the business at the forefront of search.

• Lead and mentor a team of SEO specialists, fostering their development and ensuring best practices are followed.
• Collaborate with clients to understand their business objectives and build strategic roadmaps and SOWs.
• Report on department performance to the Management Team, regarding utilisation, profitability, and client success / challenges.
• Collaborate with SEO Director on site migrations, technical projects, and key account roadmaps / strategy.
• Define and lead an AI Search proposition by developing new processes and deliverable workflows and templates for emerging areas of SEO such as AI Search / GEO / AIO.
• Plan and conduct QBRs with all accounts.
• Report into the MD on delivery performance on a weekly, monthly, and quarterly basis.
• Utilise AI to optimise existing manual processes and improve efficiencies in the business by always critiquing current ways of working for improvement.
• Manage internal systems to ensure POLARIS continues to have the bet tech stack for service provision.
• Support new business onboarding and client retention by following company processes.

• Strong leadership and people management skills, with the ability to motivate and guide a team.
• Proven experience in a senior SEO role within an independent agency setting, with experience of managing and nurturing direct reports.
• Exceptional communication skills, both written and verbal, with the ability to articulate complex concepts to clients and stakeholders in a non-verbose way.
• A proactive mindset with strong problem-solving abilities and attention to detail.
• Passionate about SEO, with a solid understanding across all 3 pillars and where AI Search is leading agencies and clients.
• Excellent analytical skills and experience with data-driven decision making.
• Experience managing large scale SEO campaigns, and working with B2B clients across Fintech, Services, and Technology.
• Strong project management skills and ability to manage multiple projects simultaneously.

This is a hybrid role, working 3 days from our offices in London.

Salary
: £50,000 – £60,000 based on experience.

• 25 days holiday – with length of service increases
• Inclusion in annual profit share.
• Birthday off.
• Loyalty holidays – complete 2 or more years of service at POLARIS and accrue 1 day extra per anniversary (up to 6 days).
• Christmas and New Year staggered hours.
• Company events and social every month and quarter.
• A collaborative and supportive team environment.
• Opportunities for professional development and career growth.
• Flexible working arrangements (hybrid office/remote model).