Paid Search Account Director - MSCGS; Maternity Cover

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

A role exists in Mindshare’s Channels and Solutions within a growing Paid Search specialist team. We are looking for an experienced Paid Search Account Director who will play an instrumental role in further development of our offering by taking ownership of the ongoing client engagement, managing a team of Paid Search AMs and AEs and support the Channel Management Business Director to implement the strategic vision of the account and team.

In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, etc.

• Take ultimate responsibility for the output of your team, both client facing and operational
• Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
• Apply best practice rigor to the execution of Paid Search campaigns
• Maintain a forward thinking and innovative approach in the development of paid search activity
• Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner
• Establish strong working and communication processes with all Outcomes and digital teams to provide guidance to facilitate exceptional integrated digital campaigns
• Understanding of the services delivered by the Channels and Solutions team, and their benefits

• Keep up to date with industry developments in order to offer POVs
• Become an expert in all Paid Search services offered by Mindshare
• Build a reputation as a trusted senior advisor for internal and external stakeholders

• Take responsibility for your team’s development and career progression within the agency
• Review the quality of team output and take appropriate action to improve delivery
• Play an active role in the recruitment and interviewing process to build strong teams

• Develop ways of working that maximize client output, whilst minimizing operational input
• Ensure briefing, planning and finance processes are strictly adhered to by the team

• Increase Paid Search spends of existing client base, by proving the value of the channel
• Surface out-of-scope services to increase mindshare revenue streams
• Be commercially minded, ensuring effective management of available resources; maintain awareness of all scopes of work for your client portfolio

The ideal candidate will be expected to use their own initiative in setting up processes and expectations for the search team within the client hub. You will be expected to lead by example, growing the client base by upselling new services and contributing to team PR opportunities.

• Demonstrable experience in managing large Paid Search accounts.
• Experience managing teams.
• Expert knowledge of Google Ads (including You Tube), Microsoft Advertising, SA360
• Demonstrable experience of managing multiple stakeholders/projects simultaneously
• Understanding of how biddable channels fit into the wider digital marketing mix, and how it impacts / is impacted by other channels.
• Fully confident in use of Excel, including pivot tables, reporting and analysis uses and PowerPoint.
• Excellent written and verbal communication and confidence presenting
• Cool under pressure, a people person who can work with…