General Manager, Anglophone

Role Overview

As the Head of Anglophone Africa, your role will be to develop and scale Taptap Send’s supply side partnerships in Anglophone Africa and grow our user base. You will manage every aspect of growth in these markets—including customer acquisition and retention strategy, pricing, user research, product quality, customer experience, team development and coaching. You will have an “own it” mindset, obsessing over both individual user experience and scalable growth tactics and processes.

You will have P&L ownership, delivering the growth and profitability targets for the Anglophone Africa market, and serve as the “face” of Anglophone Africa internally and externally. Reporting to the Growth Director for Africa, you will build and lead a team of growth managers on the ground.

• Establish a vision, strategy, and execution plan for launching and scaling sending and receiving markets across Anglophone Africa.
• Lead the team on the ground to execute within collaboratively aligned timelines.
• Manage every aspect of growth across the sending countries: customer acquisition and retention strategy, pricing, user research, product quality, customer experience, team development, and coaching.
• Report to the executive leadership team on progress, insights and needs, leveraging operational prowess with a data‑driven test‑and‑learn mindset.
• Think creatively on ways to unlock growth, improve profitability, and increase brand awareness.
• Hire, inspire, develop and retain top, diverse talent.
• Collaborate closely with internal and external stakeholders, including Customer Service, Finance, Tech, Legal, Financial Crime, Compliance, People Ops, and more.
• Build trust‑based relationships with diaspora communities and commercial partners in the Anglophone West Africa region to increase brand awareness and unlock growth and unit economics improvements.
• Monitor, understand, and interpret specific growth, operational, and financial metrics to improve execution.
• Recommend improvements to product experience based on market, competitor, and customer insights and feedback.

• Preference for London or Dubai based.
• Ability to travel internationally periodically and ad‑hoc to meet customers, partners and team members.
• Exceptional knowledge and networks in the Anglophone West Africa diaspora.
• Advanced stakeholder management capability.
• Experience building, developing, managing and leading teams.
• Strong analytical skills and ability to make data‑driven decisions. Familiarity with pulling and presenting insights from data using Excel or Google Suite; SQL, Python, R is a plus.
• 7 to 15 years experience in a fast‑paced, high‑growth environment such as startups, operations, consulting, finance, or similar.
• An acute “own it” mindset, obsessing over both individual user experience and scalable growth tactics and processes.
• Bachelor’s or advanced degree.
• Fluency in English and other languages beneficial, e.g., Twi, Fante, Yoruba.

Taptap Send is an equal‑opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are made on the basis of qualifications, experience, and business need. We strongly encourage applications from members of under‑represented communities to apply.

If you require reasonable adjustments to be made during the recruitment process, please let us know. Any information you provide will only be used to accommodate your requirements.