Brand Manager

Overview

As Brand Manager, you will be responsible for all aspects of Tissot operations within the UK and Ireland, covering retail, wholesale, marketing, public relations and customer care. You will work closely with finance, controlling, legal, HR, logistics and IT departments to ensure the brand exposure is well protected and managed within the UK market. You will lead the Tissot team to ensure successful implementation of the brand strategy and foster a collaborative and innovative environment.

The Brand Manager is a key leadership role responsible for supervising agreed objectives and plans, driving the team to achieve high standards of deliverables.

• Lead the day‑to‑day activities and operations of the brand in the UK.
• Manage budget and P/L of the brand in the market.
• Develop annual business plans.
• Prepare and submit the brand’s management reports.
• Derive sales, marketing and communication plans aligned with the brand’s marketing concept for the UK.
• Suggest and execute the distribution policy for the country in line with SG and Brand HQ overall distribution policy and legal requirements.
• Manage relationships with retailers.
• Responsible for payment terms and accounts receivable in line with SG policy for the UK.
• Responsible for purchase from Switzerland and control of inventory levels in line with SG policy for the country.
• Develop new distribution opportunities, including tenders and internal SG documents, to acquire appropriate funding within SIS and corporate retail.
• Drive and seek continuous improvement in product sales.
• Implement corporate and international procedures (sales techniques, security, etc.).
• Oversee people management, including recruitment, training, coaching and guiding the team to deliver Tissot sales techniques and standards.
• Partner with local HR to develop people‑enabling strategy in line with business objectives.
• Ensure seamless, effective, regular communication with the Country Manager, Brand Vice President and Headquarters.
• Provide recommendations and consult with Brand HQ regarding overall product, communication and distribution strategies and keep Country Manager informed.
• Inform the Country Manager and HQ of any extraordinary or irregular points within your field of responsibility.
• Establish sales/expense budgets for the division, ensuring they align with SG policy for the UK and respect budget limits.
• Supervise and manage merchandising of customers in line with the marketing policy of Brand HQ.
• Assist CS to achieve the expected level of service as outlined by Brand HQ.
• Ensure the Customer Care team delivers excellent service by achieving set KPIs.

• Proven sales management experience for both retail and wholesale, ideally within watches and jewellery.
• People management experience, able to motivate and manage teams to deliver successful sales and excellent customer service.
• Innovative individual with strong sales and marketing experience.
• Strong negotiation and entrepreneurial skills.
• Economic awareness with strong business acumen.
• Excellent presentation and communication skills.
• Proficiency in MS Office, SAP, C  and Power BI is an advantage.