Head of Content Strategy & Management

Job Description Purpose of the role

To create content that highlights and promotes the banks goals and objectives across various platforms and omnichannels to appropriate channels by crafting compelling narratives and designing engaging visual content

Collaboration with internal stakeholders to develop content messages, themes and topics which communicate the banks objectives. Management of the end-to-end content creation process including as needed writing, editing, animation creation, and static asset development which will be used and communicated across platforms. Management of content that engages clients and other stakeholders via articles, social media, videos and infographics. Monitoring the performance of content across various channels using analytics tools.

In certain cases, development and maintenance of platforms such as microsites to promote the banks business objectives, values, products, services and campaigns for specific audiences.

To manage a business function, providing significant input to function wide strategic initiatives. Contribute to and influence policy and procedures for the function and plan, manage and consult on multiple complex and critical strategic projects, which may be business wide.. They manage the direction of a large team or sub-function, leading other people managers and embedding a performance culture aligned to the values of the business.

Or for an individual contributor, they lead organisation wide projects and act as deep technical expert and thought leader, identifying new ways of working and collaborating cross functionally. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions.. Provide expert advice to senior functional management and committees to influence decisions made outside of own function, offering significant input to function wide strategic initiatives.

Manage, coordinate and enable resourcing, budgeting and policy creation for a significant sub-function. Escalates breaches of policies / procedure appropriately. Foster and guide compliance, ensure regulations are observed that relevant processes in place to facilitate adherence. Focus on the external environment, regulators, or advocacy groups to both monitor and influence on behalf of Barclays, when appropriate. Demonstrate extensive knowledge of how the function integrates with the business division / Group to achieve the overall business objectives.

Maintain broad and comprehensive knowledge of industry theories and practices within own discipline alongside up-to-date relevant sector / functional knowledge, and insight into external market developments / initiatives. Use interpretative thinking and advanced analytical skills to solve problems and design solutions in often complex/ sensitive situations. Exercise management authority to make significant decisions and certain strategic decisions or recommendations within own area.

Negotiate with and influence stakeholders at a senior level both internally and externally. Act as principal contact point for key clients and counterparts in other functions/ businesses divisions. Mandated as a spokesperson for the function and business division. All Senior Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard.

The four LEAD behaviours are: L
- Listen and be authentic, E
- Energise and inspire, A
- Align across the enterprise, D
- Develop others. All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship - our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset - to Empower, Challenge and Drive - the operating manual for how we behave.

The Head of Content Strategy & Management is responsible for defining and delivering the content strategy and operating model for UK Corporate Bank (UKCB), translating business strategy, proposition priorities and growth ambitions into the content, collateral and sales-enablement capabilities required by colleagues and clients. The role has end-to-end accountability for the content lifecycle, from strategy, planning and creation through to governance, distribution, adoption, measurement and continuous improvement, ensuring content is client-centric, differentiated, compliant and aligned to commercial priorities.

Working closely with UK and International Corporate Banking Coverage, Global Transaction Banking, Product, Propositions, Marketing and control functions, the role will build a coherent and trusted content ecosystem that enables colleagues to quickly find, tailor and activate the right content for relevant client conversations. A key part of the remit is to lead the strategic transformation of the…