Digital Business Director

Company Description

With a history that dates back over 80 years,
Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row,
Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

What will you be doing?

The clientis

Mars, arecent clientwinfor Starcom, the account is set to beincredibly dynamicto deliveron performanceobjectivesofawareness,traffic andDTCto its consumer audience.

Activity runs across

Social, Search and Programmatic channelsacrossthe EU and Central Aurasiaregion.

The role of the Business Directoris a key leadership role that offers the ability to run a team of10+ people across paid media, strategy and analytics.

This individual will work onleading strategy and performanceacrossEMEA.You will be reporting intoa

Digital

Lead,manageaccountdirectorsbased in London and oversee a team of Account Manager sand Executivesbased both inUKandour India office.

• Manage a team of10+ people across multiple disciplines to deliver world class media strategies and performance forMars

• Must be able to build strong relationships with the client and your team to foster a collaborative relationship between
  
  Mars,PublicisUK and Local teams

• Ensure that the work is of a consistent high quality, and that the team is delivering integrated media responses

• Work closely and build strong relationships with the global teamand ensure global principles are followed and applied in the ECE region

• Implement global tools and processes, as well as reporting requirements

• Create leading strategies and media plans with your team that meet client objectives

• Be a source of knowledge on allthingsmedia for your clients and your team

• Present confidently and knowledgeably to senior clients about key developments in the media ecosystem

• Must be able to speak deeply about digital and how to use it to deliver key client objectivesiebe able to go into the weeds on digital when necessary

• Drive digital thought leadership for the client and the team

What are we looking for?

We are looking for an experienced

Digital professional,toleadthe overall relationship from client servicing, strategy,performanceplanning and technology innovation to team management. As the fast pace of our client’s business changes, we looktoour Business Directors to bethe strategic partners to help facilitate and guide this change.

Knowledge of Programmatic andbiddableisrequired.

The ideal candidate will have a passion for the digital industry and technology and an interest in client business. They will beable to cultivate senior client and internal relationships and act as a role model for people, displaying excellence in client servicing and performance planning process and rigor.

• Minimum6years
  
  Programmatic (preferred) orPaid Social/Paid Searchrelated experience

• Deep understanding of the digital media landscape, as well as the overall media landscape

• Experience managing multi-market strategy and execution

• Agency experience running a team of 10+ members.

• Understanding ofdata based marketing and the changes that has on the media planning process

• Ability to present to all levels clients as well as global…