Head of Commercial - Diagnostic Centres

Job Description:

As Head of Commercial for Bupa's London Diagnostic Centres, you will lead the commercial strategy across one of the UK's most prestigious private diagnostics portfolios, encompassing London Medical Centre , Bupa Healthcare Canary Wharf and Basinghall Clinic. This newly created senior leadership role offers a unique opportunity to shape the future direction of our diagnostic services, driving sustainable growth, strengthening our market position and creating new opportunities for patients, consultants and colleagues.

You will be responsible for developing and executing a commercially ambitious growth agenda, building influential relationships across the healthcare landscape and identifying innovative ways to expand our services. Reporting to the Managing Director and working closely with General Managers and senior leaders across Diagnostics & Secondary Care, you will play a pivotal role in delivering both the London strategy and wider Bupa Health Services objectives.

This is a highly visible leadership position where you'll combine strategic thinking with commercial execution, leading consultant engagement, business development and service innovation initiatives that enhance patient experience, support clinical excellence and ensure long-term success across our diagnostic centres.

As Head of Commercial, you'll be responsible for developing and delivering the commercial strategy across our London Diagnostic Centres, creating sustainable growth opportunities while ensuring an exceptional experience for patients, consultants, GPs and referral partners.

You will:

• Lead the development and execution of commercial and business development strategies across multiple diagnostic centres.
• Oversee consultant partnership arrangements
• Identify and secure new business opportunities, partnerships and revenue streams that support long-term growth.
• Build, develop and maintain strong relationships with consultants, GPs, referrers, insurers, brokers and other key stakeholders.
• Create and deliver consultant recruitment and engagement strategies to support business growth and clinical service expansion.
• Develop pathways and service offerings that improve patient access, enhance outcomes and drive commercial performance.
• Lead transformation and innovation projects, including digital and AI-enabled initiatives that improve patient and client experience.
• Analyse market trends, competitor activity and commercial performance to inform strategic decision making.
• Partner with operational and clinical leaders to ensure commercial objectives align with service delivery and patient care standards.
• Drive marketing and stakeholder engagement activities in collaboration with internal marketing teams.
• Establish and oversee engagement programmes, networking events and educational initiatives for consultants and referrers.
• Lead, motivate and develop a high-performing commercial team, creating a culture of accountability, engagement and continuous improvement.
• Deliver regular performance reporting and provide strategic commercial insight to senior leadership teams.
• Ensure all commercial activities operate within relevant regulatory frameworks and Bupa governance requirements.

We're looking for an accomplished commercial leader who combines strategic thinking with strong relationship management skills and a proven ability to deliver growth within a complex healthcare environment.

You'll have:

• A proven track record of driving commercial growth and business development within the independent healthcare sector.
• Significant leadership experience managing high-performing commercial, business development or stakeholder engagement teams.
• Strong experience building and maintaining relationships with consultants, clinicians, referrers and key healthcare stakeholders.
• Experience working with private medical insurers and a range of healthcare payor groups.
• A strong understanding of operating within highly regulated healthcare environments.
• Excellent commercial acumen with the ability to develop and execute growth strategies.
• Exceptional influencing, negotiation and stakeholder management skills.
• Strong analytical capabilities with the ability to interpret performance and market data to support decision making.
• Experience leading change, transformation and service development initiatives.
• Excellent communication and presentation skills with the confidence to engage senior stakeholders.
• A collaborative leadership style and commitment to delivering outstanding patient outcomes.
• An interest in innovation, digital transformation and the application of AI within healthcare services

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