SVP, Head of Marketing Performance

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We work with the world’s most valuable brands and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We’re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

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We areseekingan experienced, visionary, and transformativeSVP,Productto leadthecritical capability areaof Marketing Performancewithin the WPP Open platform. Thisisa truly unique opportunity to define the future of how WPP measure sand attributes marketing effectiveness across our vast and diverse agency and client ecosystem.

Leveraging WPP’s pioneering agentic marketing platform, you will lead the development of best-in‑class solutions that turn live signals into predictive intelligence, empower our agencies and clients to drive superior outcomes, and solidify WPP Open’s competitive edge. Your mandate will extend beyond traditional paid media measurement, encompassing a holistic view of performance across the entire Paid, Earned,Shared,and Ownedmediaspectrum.

This role demands a leader who can not onlyseta compelling product vision,but also inspire and lead a multi‑disciplinary team, ensuring robust commercial accountability and sustainable growth. You will directly contribute to achieving key WPP Open priorities, including driving profitability, maximizing strategic advantage, and delivering an integrated, intelligent experience for ourusers and clients.

TheSVP,Productfor Marketing Performance willbe responsible for defining and executing the product vision, strategy, and roadmap for all capabilities related to marketing measurement,attributionand reporting within the WPP Open platform. This includes the development ofvisualizations and userexperiencestodemocratizeandutilizecampaign and performance data,andthedevelopment of advanced analyticscapabilitiestoenable

Marketing Mix Modeling (MMM), Multi‑Touch Attribution (MTA), Incrementality testing, andGeo‑experimentation.

Including the use ofagentic tooling for automated analytics outputs and conversational data analytics.

You will build, inspire, and mentor high‑performing, ‘full‑stack’ product teamscomprisingproduct managers, engineers, data scientists, UX/UI designers, and enablement specialists. A core part of your mandate will be to foster a culture of agility, innovation, collaboration, and continuous improvement, making decisive progress over perfection in a fast‑paced environment.

• Define and champion the end-to-end product vision, strategy, and roadmap for Marketing Performance within WPP Open, ensuring seamless alignment with WPP’s overarching business goals, strategic product drivers, and client needs.

• Conduct in-depth market research, competitive analysis, and client needs assessment, relentlessly pursuing truly differentiating products that provide a clear competitive advantage.

• Translate complex business problems and evolving client challenges into clear, actionable product requirements and features, with a strong emphasis on holistic performance measurement.

• Develop and execute a clear strategy for integrating, harmonizing, and evolving existing performance measurement and reporting products/features into a unified, AI‑enabled WPP Open offering, moving from customization to configurability.

• Lead, inspire, and mentor high-performing, multi‑disciplinary ‘full‑stack’ teams (Product Managers, Engineers, Data Scientists, UX/UI, Enablement specialists), fostering a culture of ownership, innovation, and continuous…