General Manager - Sponsored Services

Select how often (in days) to receive an alert:

Location: Palestra, Surface Trading - TTL Div

Company: TfL, GLA or OPDC

General Manager Sponsored Services (with accountability for the Cycle Hire Scheme, London River Services and London Cable Car), Transport for London

Driving strategic leadership and exceptional customer experiences across London's transport services.

Reporting into Director of Sponsored Services and Regulatory Compliance (SS&RC)

Contract Permanent

Vacancy Type Full time

London’s transport shapes the lives of millions. Transport for London (TfL) is one of the world’s best-known and most successful integrated transport authorities.

Sponsored Services and Regulatory Compliance (SS&RC) is a newly formed directorate and brings together a unique portfolio of transport, leisure and mobility services that compliment London’s wider transport network. These services include the Cable Car, London River Services, Cycle Hire, Woolwich Ferry, eScooter trial and licence and regulation of services including Taxis, Private Hire Vehicles, Pedicabs, and other emerging modes.

While each service has its own distinct purpose and customer base, they share a common focus on delivering safe, reliable and accessible travel experiences that support TfL’s vision for a greener, more connected London. The modes and services play an important role in shaping the future of transport in London. Together, our teams are committed to delivering safe, innovative and commercially successful services that contribute to TfL’s purpose of moving London forward safely, inclusively and sustainably.

This is a diverse business area encompassing three of London’s most recognisable transport and visitor service offerings. You will lead the long-term vision, business strategy, and performance of the Cycle Hire Scheme, London River Services, London Cable Car, and a dedicated Business Development team. Responsible for driving continuous improvement in safety, security, operations, customer experience, and financial performance, you will deliver demand growth and revenue generation while ensuring alignment with TfL’s Business Plan, wider policy ambitions, and Mayoral priorities.

You will encourage a culture of high performance, accountability, and inclusion, developing leadership capability across your teams and maintaining strong relationships with employees, trade union representatives, and key partners.

Reporting to the Director of Sponsored Services and Regulatory Compliance, you will work closely with colleagues across the directorate, TfL Operations, and corporate functions. Operating in a politically and commercially sensitive environment, you will engage with a wide range of stakeholders, including government bodies, the Greater London Authority, London Assembly Members, sponsors, industry authorities, contracted operators, local businesses, and commercial partners.

Working collaboratively, you will build strong relationships to enhance service delivery, drive innovation, and manage complex operational, commercial, and reputational challenges. You will lead on high-profile issues, represent TfL in media interviews and senior stakeholder forums, and provide briefings to the Commissioner, Chief Operating Officer, senior executives, and political representatives.

Leading a portfolio of customer-facing transport services and a Business Development team, you will oversee commercial performance, growth strategies, and future operating contract procurements to maximise value for money, support sustainable growth, and ensure compliance with statutory, regulatory, and safety obligations. You will also act as Senior Responsible Owner for major capital projects and programmes, establishing effective governance and delivering measurable business benefits.

You will be an experienced senior leader with a proven track record of managing high-profile, customer-facing transport, leisure or visitor attraction operations, with accountability for operational performance, commercial outcomes, safety, engineering and service delivery (essential).

You'll bring significant experience of leading complex operational…