Marketing Campaign Manager

Heathrow isacity within a city.

Andthere’sno place likeitwhen it comes to the scale of our ambitions.

You’llbe part of a Customer team that drives our profitability across everything from retail,property and airport transport,through to passenger services, forecasting and contracts wit hairlines. Customer insight is at the heart of what we do, supported by a strong commercial strategy. We havea pioneering agenda for digital, e-commerce and innovation, aswe look totransformthe way our passengers spendat our airport.

We believe the best way to drive growth across ouriconicairport is by improving the services offered within it.

So although we know generating income is critical to driving our business forward,we’realso passionate about delivering the best possible passenger experience.

You’llhelp us to get the balance right – not least so we can continue investing in an airport that leads the world.

• Job Identification 5692
• Job Category Marketing
• Job Schedule Full time
• Locations Heathrow Airport Limited, Hounslow, Middlesex, TW6 2GW
  , GB
• Contract Type Permanent
• Working Pattern Monday-Friday Business hours

As our Marketing Campaign Manager - Retail, you will have the chance to work across the breadth of Heathrow to drive passenger growth, engagement, and revenue for the airport.

The role requires working with colleagues in the Customer Team as well as the wider business to develop marketing strategies and execute campaigns as well as the development of creative assets across Terminals. You will lead campaigns and opportunities across our retail estate to drive awareness & revenue and work with operational teams to create an airport environment which provides service and sales support information for passengers.

• Driving commercial results through the planning and delivery of marketing campaigns for Retail and Heathrow owned products and services.
• Working with cross-functional internal teams and external partners to successfully execute multi-channel integrated brand and marketing initiatives that drive awareness, growth, revenue, and positive sentiment.
• Building and maintaining effective agency relationships (creative & media agencies) for the development of campaigns, signage, service information and asset production.
• Owning the briefing process, delivery and success measurement of integrated campaigns including KPI setting and production of post campaign reports and analysis.
• Delivering on-airport visual signage and communications which enhance passenger experience, minimising disruption during change and conveying Heathrow’s brand and service values.

• Excellent verbal and written English language proficiency (with qualification) Degree/CIM or IDM qualifications.
• Delivery of through-the-line integrated multi-channel marketing campaigns including TV and video shoots working across all forms of media both offline and online.
• Leading and managing projects to increase revenue and engagement, managing multiple stakeholders and agencies.
• Consumer facing business experience with a strong understanding of customer satisfaction drivers.
• Briefing and managing 3rd party suppliers and multiple stakeholders to deliver to time and budget.

Ideally, you'll also have:

• A broad mix of clients if from agency.
• Experience working with agencies if in-house

#LI-Hybrid

There’s something so special about working at the world’s most iconic airport. Its sights. Its sounds. Its constant air of excitement. Heathrow is an amazing backdrop to a career filled with unique opportunities.

Every day, you’ll discover a world full of fresh possibilities and end the day buzzing with stories to tell, as you encounter people from all cultures, nationalities and experiences. A world full of pride for what we do and no end of exciting career prospects to explore.

It brings out the best in all of us. And inspires everyone to deliver on our ambitious plans. Together, we’re working to welcome millions more passengers while ensuring aviation can continue to be a force for good by leading global efforts in sustainability.

Join us on that journey and we'll help you achieve your…