Head of Commercial Area

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.

YOUR ROLE:

As Head of Commercial Area you will be responsible for driving the commercial performance, operational excellence, and team development across a designated portfolio of boutiques and external Points of Sale. You will oversee sales, budget management, client engagement, and team leadership, ensuring alignment with Maison strategy, image and regional priorities. The role requires dynamic leadership with a strong focus on achieving business objectives, fostering a high-performance culture, and delivering exceptional client experiences, while driving an omni-channel portfolio across boutiques and partner PoS.

Key Responsibilities:

1. Performance Management & Business Development:

Lead performance, sales and profitability of the boutiques and PoS/Partners, setting annual, quarterly, monthly targets per location and per partner

Drive and monitor the overall area turnover and manage budget control, including selling costs and travel & entertainment (T&E) expenses.

Drive relevant action plans for Boutique leaders & Partners to elevate business and image, ensuring alignment with Maison strategy and regional KPIs (e.g., openings, expansions, closings).Ensure the effective implementation and adaptation of all boutiques and PoS action plans.

Negotiate commercial terms, ensuring commercial consistency, legal and contractual adherence, across all stores in the network, including Department Stores and Partners Train and coach Boutique leaders and external Partners on Cartier performance metrics to optimize sales and profitability

Animate and train the external sales ambassadors’ community in collaboration with L&D teams on targeted needs, such as Cartier products, selling ceremony, CS conversion to sales, or Cartier Care, Watches&Wonder organization and content

Continuously monitor performance across all PoS and boutiques, identifying areas for improvement and implementing corrective actions.

Lead client engagement initiatives by monitoring dashboards and training Boutique leaders and external Partners to activate Cartier client engagement activities, with specific actions and initiatives by PoSOversee and analyze the Client Satisfaction Barometer to ensure high levels of client service and satisfaction.

Promote and implement new commercial projects and initiatives, such as "match to traffic" strategies, and boutique excellence programs.
2. Team Leadership & Development:

Lead and manage the development of boutique teams and animate Partners’ community within the assigned area.

Oversee team evolution in selected boutiques to optimize structure, agility and efficiency.

Actively participate in the recruitment process for boutique profiles, ensuring the selection of high-caliber talent.

Provide on-site mentoring and coaching to Boutique leaders, fostering their professional growth and leadership capabilities.

Nurture and support Career Committees to promote clear retail career paths and talent retention.

Act as an ambassador for the Maison building relationship with internal and external leaders, including regional leadership & peers, department stores and Partners ecosystems
3. Boutique Operations & Standards:

Maintain a regular in-store and PoS presence through frequent visits to boutiques and PoS within the area.

Ensure impeccable merchandising implementation, optimal stock levels, and adherence to grooming standards.

Maximise assortment, flows, and manage Partners’ clients requests in collaboration with internal teams (high-end, operations, marketing etc)
Verify that all necessary tools and resources are in place to optimize boutique operations and maximize client-facing time.

Monitor competitor activities and services, including utilizing mystery shopper programs, to identify…