SVP, Commercial, Studios, IMG

Who We Are:

IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euro league Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and P .

IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and P , the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans.

TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Job Title:

SVP, Commercial, Studios Overview of Job The SVP, Commercial, Studios will lead the commercialisation and growth of IMG's studios business within IMG’s global commercial structure. Reporting to the Chief Business Officer, the role will convert Studios’ production, content, technical and creative capabilities into scalable, profitable propositions for rights holders, broadcasters, platforms, brands and governing bodies.

The role will own the Studios commercial plan, revenue pipeline, forecasting, deal governance and commercial performance, working closely with Studios leadership to ensure opportunities are strategically aligned, operationally deliverable and margin accretive.

A key priority will be to connect Studios more deeply into One IMG, building integrated propositions across rights, production, digital, data, brand partnerships and extend further into regional growth markets.

Reports To:

Chief Business Officer (CBO)
Contract Type / Length:
Permanent

Location:

Chiswick Park, London

Key Responsibilities and Accountabilities Commercial Strategy & Leadership Develop and deliver the Studios commercial strategy aligned to overall IMG objectives.

Identify and evaluate new revenue streams across sport content, formats, platforms, and territories.

Act as a senior leader within the business, contributing to long‑term planning and company growth.

Revenue Generation & Partnerships Build and maintain strong relationships with broadcasters, platforms, rights holders, brands, agencies, and governing bodies.

Lead negotiations for commercial deals for Studios Maximise the commercial value of sports programming across linear, digital, social, and emerging platforms.

Sales & Business Development Oversee sales pipelines and ensure consistent delivery against revenue targets.

Identify new clients, markets, and partnership opportunities both domestically and internationally.

Pitch effectively to broadcasters, streamers, brands, and commercial partners.

Rights & Monetisation Work closely with editorial and production teams to ensure content is designed with clear commercial potential.

Support acquisition, packaging, and exploitation of sports rights where relevant.

Ensure optimal monetisation of owned and commissioned content.

Team Management & Collaboration Lead, mentor, and develop the commercial team, fostering a high‑performance culture.

Collaborate closely with production, editorial, legal, and finance teams to ensure deals are deliverable, compliant, and profitable.

Creates culture of commercial accountability

Financial & Contractual Oversight Owns commercial forecasting, budgeting, and reporting alongside finance.

Ensure robust commercial governance, contract management, and risk mitigation.

Monitor market trends, competitor activity, and…