Senior Director of Merchandising and Buying, EMEA

Senior Director of Merchandising and Buying, EMEA

Department: Merchandising

Employment Type: Full Time

Location: London Office, London, United Kingdom

Reporting To: Dawn Vitale

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.

At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.

As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.

Position Summary

The Director of Merchandising & Buying, EMEA will lead the regional merchandising and buying strategy across all EMEA channels, including Owned Retail, Wholesale, and Franchise. This role is responsible for developing localized assortments, driving commercial performance, and ensuring every customer experiences the very best of SKIMS, regardless of channel or market.

Acting as the commercial voice of the region, this leader will balance global brand strategy with regional customer insights, partnering closely with Global Merchandising, Planning, Product, Retail, Wholesale, Franchise, Supply Chain, Marketing, and Finance teams to optimize product assortment, inventory investments, and seasonal strategies.

The ideal candidate is both strategic and hands‑on, with deep expertise in international merchandising, strong commercial instincts, and experience scaling premium global brands across multiple distribution channels.

Delivering Against the EMEA Marketplace & Commercial Strategy

• Own and execute the merchandising and buying strategy for the EMEA marketplace across Owned Retail, Wholesale, and Franchise.
• Translate global brand and product strategies into a clear EMEA commercial strategy that reflects regional customer needs, market dynamics, and growth priorities.
• Partner with EMEA leadership to establish seasonal and annual commercial objectives, identifying the product and assortment strategies required to deliver against them.
• Identify marketplace opportunities, product gaps, emerging consumer trends, and commercial risks to maximize revenue, margin, and long-term growth.
• Use regional, market, and channel performance to continually evolve the EMEA merchandising strategy.
• Serve as the regional product and commercial expert, providing clear recommendations to EMEA and Global leadership.

Buying, Assortment & Product Localization

• Own seasonal buying and assortment decisions across the EMEA marketplace.
• Build localized assortments informed by customer demand, climate, cultural considerations, market maturity, channel needs, and commercial opportunity.
• Determine the appropriate category mix, breadth, depth, size curves, and inventory investment by market and channel.
• Ensure assortments maintain the integrity of the global SKIMS product vision while maximizing relevance and commercial opportunity within EMEA.
• Partner closely with Planning to establish seasonal buys and inventory investments aligned with sales, margin, and productivity targets.
• Ensure global product launches are appropriately bought and commercialized for EMEA markets.

In-Season Trading & Inventory Management

• Own the regional merchandising response to in-season performance, partnering closely with Planning to maximize sales, margin, sell-through, and inventory productivity.
• Monitor performance across markets, channels, categories, and key product franchises, identifying risks and opportunities early.
• Recommend and execute assortment, inventory, replenishment, and allocation actions based on trading performance.
• Partner with Planning on forecasting, replenishment, inventory transfers, and seasonal inventory strategies.
• Inform regional markdown, promotional, and exit strategies…