Rolex Boutique Director

Job Description

Since opening in Spring 2025, the Rolex Boutique on London's iconic Old Bond Street has established itself as one of the brand's most significant flagship locations. The Watches of Switzerland Group are seeking to recruit a Boutique Director to lead the showroom.

Since opening in Spring 2025, the Rolex Boutique on London's iconic Old Bond Street has established itself as one of the brand's most significant flagship locations. The Watches of Switzerland Group are seeking to recruit a Boutique Director to lead the showroom.

The history of Rolex is inextricably linked to London, where the company was founded in 1905 by Hans Wilsdorf, making this flagship location even more significant.

The Boutique Director will lead a team offering professional expertise in an elegant setting, one that promotes a sense of harmony, discretion and intimacy with the brand. The showroom has extensive Sales and After-Sales areas, including an accredited service centre and a space dedicated to Rolex Certified Pre-owned.

• Establish a client-centric strategy, to ensure the highest level of customer experience is executed at all times.
• Coaching and support the team, ensuring client experience expectations are always being delivered.
• Optimise hospitality, to create unique and memorable client interactions.
• Develop strong and meaningful relationships with clients.
• Manage, support and motivate the team.
• Play an active role on the sales floor to lead the team by example and ensure a welcoming environment in the boutique.
• Manage an efficient back of house and ensure consistency with established operational procedures.
• Identify efficiencies and enhance best practices.
• Ensure compliance with all Watches of Switzerland and Rolex procedures.
• Collaborate with the management team to recruit, retain and develop talent.
• Execute development plans for each employee.
• Continuously train, coach, and provide qualitative feedback, using reward and recognition to improve team engagement and performance.

• Significant experience in a Senior Retail Management role – ideally within a premium/luxury brand
• Experience in managing and developing a high performing team.
• Passionate about retail and delivering an exceptional client experience.
• Experience of demonstrating successful business growth.
• Proven ability to build and maintain client relationships.
• Commercially focussed.
• Experience of working with a CRM system.

Did you know we're a FTSE-250 retail company employing nearly 3,000 people across the UK and the United States. We're the UK's leading luxury watch specialist in the UK with a significant presence in the US and a complementary jewellery offering. At the last count we have over 190 showrooms across the UK, US and Europe, including 77 dedicated mono-brand boutiques in partnership with brands such as Rolex, OMEGA, TAG Heuer and Breitling plus seven-e-commerce websites!

Our success is based on strong, long-standing partnerships with the most prestigious luxury watch brands, supported by impactful marketing and powered by leading-edge technology to provide our clients with a modern, distinctive luxury experience. This is underpinned by our people, who are highly trained and motivated to deliver exceptional client experience whilst building inclusive teams.

We are proud to be named as a certified Great Place to Work through the Great Place To Work® organisation. This accolade demonstrates our commitment to people and actions in creating a positive employee experience and an enjoyable working environment.

Watches of Switzerland Group has moved our headquarters to a new, state-of-the-art office in Carlton Park, Leicester. The new 75,000 square foot office is located…