General Manager Retail Garage

Position: General Manager Retail The Gibson Garage
Gibson Inc., the leading iconic guitar brand, has shaped the sound of generations of musicians and music lovers across genres for over 130 years. Founded in 1894 and headquartered in Nashville, Gibson has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson portfolio includes Gibson, the leading guitar brand, as well as many beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, Gibson Amps, the home of tone, KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals.

Job Summary The General Manager of the Gibson Garage London is responsible for full operational, financial, and personnel oversight of Gibson’s flagship retail experience. This role leads all Garage team members, ensuring Gibson and Garage standards are upheld, customers receive exceptional service, and sales and profitability targets are consistently achieved. The General Manager partners closely with the DTC Director and cross-functional teams to drive performance, plan strategically for business seasonality and market trends, and develop a high-performing, inspired team.

This leader must embody and champion Gibson’s mission, vision, and values daily while fostering an environment of enthusiasm, ownership, and excellence.

Essential Functions Lead all daily operations of the Gibson Garage London, ensuring team performance aligns with corporate standards, KPIs, and business objectives.

Hire, develop, train, and coach Garage employees to deliver industry-leading customer experiences and uphold Gibson’s mission, vision, and values.

Maintain a strong understanding of the business, including market trends, seasonal influences, product launches, event traffic, and retail industry dynamics.

Drive sales performance and ensure the Garage meets or exceeds revenue targets and KPI metrics.

Maintain a healthy and accurate P&L, ensuring expense management, margin optimization, and financial accountability.

Partner closely with the DTC Director and cross-functional teams—including Marketing, Finance, Operations, HR, Artist Relations, and Supply Chain—on project execution, promotions, events, and strategic initiatives.

Ensure consistent execution of visual merchandising standards, inventory accuracy, and operational excellence.

Champion and enforce Gibson and Garage brand standards, including store cleanliness, organization, customer engagement, and product presentation.

Resolve escalated customer issues professionally, ensuring customer satisfaction and maintaining brand integrity.

Promote a strong safety culture and ensure adherence to all Gibson Cardinal Safety Rules and the Safety Management System (SMS).Submit safety observations for identified hazards using required safety tools and processes.

Develop and execute commercial strategies to maximize sales performance, customer acquisition, conversion, and average transaction value.

Oversee promotional and trading strategy, inventory planning and stock optimization, and staffing levels and workforce planning across the Garage.

Identify and pursue growth opportunities across retail, repairs, events, experiences, and premium services.

Oversee the Parts & Service team, ensuring all instruments meet Gibson's standards for quality, playability, and customer satisfaction, and drive commercial opportunities within repair, restoration, and technical service offerings.

Manage staff scheduling to ensure optimal coverage aligned with business demand and trading patterns.

Partner closely with Entertainment Relations and broader business teams to plan and execute in-store…