Product Director

THE ROLE

The Product Director is responsible for defining and executing OX's global product strategy, ensuring the business continues to deliver industry-leading products that drive sustainable revenue growth, market leadership, and customer loyalty. Leading the Product function, the Product Director oversees product strategy, portfolio management, innovation, new product development, and lifecycle optimisation across global markets. By combining customer insight, market intelligence, commercial acumen, and technical understanding, the role identifies opportunities that drive revenue growth, improve profitability, and strengthen the OX brand.

The Product Director works collaboratively with executive leadership and cross-functional teams to translate business strategy into actionable product initiatives, ensuring disciplined investment decisions, efficient product development, and successful product launches. Through strong leadership, governance, and continuous improvement, the role builds organisational capability and creates a high-performing product function that delivers sustainable competitive advantage.

• Define and execute the company's global product vision.
• Develop multi-year product strategies aligned with corporate objectives.
• Identify market opportunities, customer needs, and future industry trends.
• Build and maintain a product roadmap that supports sustainable growth.
• Recommend strategic investments across existing and emerging categories.
• Ensure product decisions support long-term business objectives.

• Establish the innovation strategy for the organisation.
• Lead the global new product development pipeline.
• Promote innovative thinking across all product teams.
• Own the product lifecycle strategy, ensuring products remain competitive and commercially viable from launch through end-of-life.
• Drive portfolio profitability by evaluating product performance, margin improvement opportunities, and investment priorities.
• Oversee end-of-life planning and product transition strategies to maximise customer value while minimising business risk.

• Develop and execute product strategies that drive revenue growth, market share, and long-term profitability.
• Lead product investment decisions through robust business cases, financial analysis, and market opportunity assessments.
• Monitor market trends, competitor activity, and customer insights to inform commercial strategy and product direction.
• Partner with Sales, Marketing, and Finance to develop pricing strategies, product positioning, and go-to-market plans.
• Drive product portfolio performance, ensuring commercial objectives and return on investment (ROI) targets are achieved

• Lead the global NPD process from concept through commercial launch.
• Drive product innovation by delivering solutions that balance functionality, durability, user experience, and commercial viability.
• Partner with Industrial Designers and cross-functional teams to develop innovative, practical, and commercially successful products.
• Establish and continuously improve NPD processes that accelerate innovation without compromising quality, cost, or time to market.
• Evaluate materials, manufacturing methods, ergonomics, and construction techniques to optimise product performance and manufacturability.
• Review prototypes and testing outcomes to refine product performance.

• Build, lead, and develop a high-performing Product team, fostering a culture of accountability, innovation, and continuous improvement.
• Coach and mentor Product Managers, Product Designers, and other team members to strengthen capability and support career growth.
• Establish clear…