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Associate Director of Social Commerce

Job in Greater London, London, Greater London, W1B, England, UK
Listing for: Pattern
Full Time position
Listed on 2026-09-23
Job specializations:
  • Management
  • Marketing / Advertising / PR
Salary/Wage Range or Industry Benchmark: 110000 - 170000 GBP Yearly GBP 110000.00 170000.00 YEAR
Job Description & How to Apply Below
Location: Greater London

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies.

Pattern accelerates brands on global ecommerce marketplaces, leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting, and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform daily to drive profitable revenue growth across 60+ global marketplaces—including Amazon, , , eBay, Tmall, Tik Tok Shop, JD, and Mercado Libre.

We’re looking for an Associate Director of Social Commerce to lead a high-performing team of Account Managers while personally driving marketplace strategy for a select portfolio of top-tier brand partners as part of our Pattern Creators team. Creators is a software-as-a-service product within Pattern's ecommerce acceleration platform that offers a seamless solution for brands looking to build their ambassador programs, maximize their influencer marketing, and increase revenue.

In this dual-impact leadership role, you will scale our Tik Tok Shop division, mentor account managers, and refine the strategic playback for Pattern's key brand partners.

What is a day in the life of an Associate Director of Social Commerce?
  • Team Leadership & Development: Directly manage, mentor, and scale a team of Tik Tok Shop Account Managers. Oversee portfolio bandwidth, refine client delivery standards, and foster professional growth across your team.

  • Strategic Brand Ownership: Maintain high-level strategic oversight and direct relationship ownership for a curated portfolio of flagship brand partners, aligning their business goals with scalable social commerce strategies.

  • Operational & Revenue Growth: Drive GMV growth and high-impact account strategies across your team's broader book of business, establishing scalable frameworks for live shopping, affiliate outreach, content optimization, and ad spend.

  • Executive Communication: Act as a senior escalation point for client partners and regularly present high-level business reviews, performance analyses, and growth opportunities to client executives and internal leadership.

  • Cross-Functional Collaboration: Partner closely with Product, Engineering, Creator Operations, and Marketplace teams to continuously refine Pattern Creators' software capabilities and service offerings based on market demands.

  • Market Expertise: Serve as an internal subject matter expert on Tik Tok Shop features, algorithm shifts, and emerging social commerce trends to keep Pattern at the forefront of the industry.

What will I need to thrive in this role?
  • 6+ years of total experience in e-commerce, marketplace management, or digital agency environments, with at least 1-2+ years in a direct team management or supervisory role.

  • Proven track record of managing and scaling brand growth on Tik Tok Shop; deep knowledge of Tik Tok affiliate ecosystems, creator alignment, and shop operations required.

  • Strong leadership capability with a passion for coaching, setting performance standards, and building scalable processes.

  • Advanced analytical mindset with the ability to turn complex marketplace metrics into actionable business strategies and revenue growth plans.

  • Executive-level written and verbal communication skills, capable of steering high-stakes client negotiations and leading internal team alignment.

What does high performance look like?
  • Expand portfolio-wide revenue and…

Position Requirements
10+ Years work experience
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