Influencer Practice Lead

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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This role is within

The Goat Agency,a leading brand within WPP Media, where you will be instrumental in Goat is WPP Media’s influencer solution, helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness,engagement and conversions across the full marketing funnel.

The UK Influencer Lead is a senior leadership role, accountable for executing, and evolving the influencer marketing strategy and operations across the UK market. This role holds direct responsibility for driving significant year-on-year revenue growth from existing clients, ensuring unparalleled operational excellence in campaign delivery, and leading a high-performing team of influencer specialists.

As a key representative of Goatand WPP Media’sindustry-leading expertise, you will lead a core function that directly contributes to ourUK market success and positioning, with significant autonomy and decision-making authority within your domain.

• Develop, own, and execute the overarching UK influencer marketingbusinessstrategy, aligning with globalobjectivesand regional growth targets.

• Act as the primary voice and thought leaderfor WPP Media’s influencer capabilities in the UK,representing the agency at key industry forums, client leadership meetings, and within WPP Media committees.

• Operate with a mid-term strategic and operational focus, developing plans for 1-2 years impact on functional results.

• Drive substantial year-on-year revenue growth,that matches momentum in the influencer marketing industry,from clients in the UK by identifying, developing, and securing expanded influencer scopes and strategic partnerships.

• Cultivate and nurture high-level, strategic relationships with clients and key WPPMedia UK stakeholders, acting as a trusted advisor and primary escalation point for all UK influencer-related matters.

• Collaborate strategically with New Business and Account Management teams toacquireand onboard high-value client accounts,demonstratinga proactive attitude towards winning business.

• Lead, mentor, and develop the Goat UK team, fostering a culture of excellence, innovation, and continuous learning.

• Exercise authority over talent management within the UK Influencer team, including hiring, performance management, career development, and reward decisions.

• Ensure the team is equipped with market-leading knowledge, tools, and processes to consistently deliver exceptional results and grow client spend.

• Ensure the highest quality standards and operational excellence in the planning, execution, optimisation, and reporting of all UK influencer campaigns, from strategy through to post-campaign analysis.

• Collaborate closely with Global…