MD, EU – Consumer Devices; Mandarin

Location:

United Kingdom / Germany

Coverage:
Europe

Industry: Consumer Devices / Consumer Technology / Consumer Goods

Language:
Mandarin & English (Mandatory)

• Our client is a high-growth global consumer technology company, recognized as the #1 player globally in its category.
• The company has a rapidly expanding presence across North America, Europe, and Asia.
• Originally a successful consumer product business, it has evolved into a broader consumer technology ecosystem, including hardware, software, mobile applications, and data-enabled products and services.
• Growth has been driven by product innovation, consumer-centric design, brand building, and sophisticated e-commerce execution.
• Europe is a major strategic market as the company continues to build its position as a new generation global consumer brand.
• The company is appointing a Head of Europe to take end-to-end ownership of the region and lead its next phase of growth.

• The Head of Europe will serve as the company’s senior business leader for the region, responsible for growth, commercial performance, market share, go-to-market (GTM) strategy, and regional development.
• This is a broad regional leadership mandate, requiring the determination of priority countries, categories, products, consumer segments, and channels.
• The role involves building an integrated omnichannel business, combining Amazon EU, DTC, retail/distribution, and omnichannel strategies into a coherent European growth plan.
• Understanding the differences between European markets is essential, with tailored GTM, channel mix, and investment priorities by country.

• Own the overall European business strategy and commercial performance.
• Develop and execute a multi-year growth strategy to significantly increase market share across Europe.
• Identify priority countries, categories, products, consumer segments, and channels.
• Drive growth across Amazon EU, DTC, retail, distributors, and other relevant channels.
• Build an integrated omnichannel strategy across online and offline channels.
• Lead European GTM and product commercialization, determining how global products should be positioned, launched, and scaled in different markets.
• Identify opportunities for new product launches, category expansion, and localization based on consumer insights and competitive dynamics.
• Drive consumer demand and sell-out, focusing on end-user sales rather than just distribution or retailer sell-in.
• Develop and manage senior relationships with major retailers, marketplaces, distributors, and strategic partners.
• Balance growth with profitability, pricing, margin, inventory, and channel economics.
• Build the regional strategy around the company’s hardware, software, app, and data ecosystem.
• Partner closely with global Product, Marketing, E-Commerce, Supply Chain, Finance, and Operations teams.
• Build, lead, and develop a high-performing European organization.
• Represent the European market to global leadership, ensuring regional priorities influence product, investment, and strategic decisions.

• Commercially strong consumer leader with significant experience building and scaling businesses across multiple European markets.
• 10–15+ years of experience in consumer devices, consumer electronics, small appliances, health & wellness, beauty, mother & baby, FMCG, or adjacent consumer categories.
• Significant multi-country European commercial leadership experience.
• Experience owning a regional, country, or business-unit P&L, or equivalent end-to-end commercial accountability.
• Strong experience across Amazon, DTC, retail, and distribution channels.
• Proven track record of building or scaling omnichannel consumer businesses.
• Strong understanding of GTM and product commercialization across different European markets.
• Demonstrable experience driving consumer demand, sell-out, and market-share growth.
• Strong consumer, commercial, and analytical judgment.
• Understanding of pricing, margin, inventory, and channel economics.
• Experience leading cross-functional and geographically distributed teams.
• Ability to move fluidly between regional strategy and hands-on market execution.
• Professional fluency in Mandarin and English is required, due to frequent collaboration with senior stakeholders and global HQ in China.
• Candidates currently operating as Europe GM, Regional GM, Managing Director, Commercial Director, VP Europe, Country GM, or senior Omnichannel/E-Commerce leaders with genuine end-to-end commercial ownership are…