Analytics Manager

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

We are looking for an Analytics

Managerto work within theVML Datateam. The Analytics Managerwilllead a team of analysts who willbe responsible foranalysingdata to deliver value through understanding our clients’data and the performance of marketing activities. Working closely with the wider analytics and data team you willbe responsible fordeterminingthe prioritisation of projects, based on expected value to the business, andidentifythe best resource to work on each project based on skills and specialities.

As an Analytics Manager, youwillbe responsible forthe development and delivery of measurement and insight projects across various marketing activities andwork with data strategists and consultants toanswer business questions,ultimately ensuring that we are making best use of available data to deliver against the client vision.

On a day-to-day basis you willlead across all analysis projects,ensuring the finaldeliveringisto a high degree of accuracy. You will mentor and manage a diverse group of analysts,inspiring and reassuring them,ensuring they are confident in their work and delivering to theoptimallevel

This is predominantly atechnical role grounded inweb analytics data, so you should be experienced in handling large data setsand a variety of web analytics tools.

Communication and interpersonal skills are important, both in collaborating with clients and colleagues across multiple disciplines.

• Manage a team of analysts to deliver theoptimalquality of work

• Ensure all in the team are aware of latest innovations and ways of working, especially in the evolving world of AI

• Design, manage, and deliver end-to-end analyses aimed at helping Marketing tooptimiseacross the funnel

• Manage all workloads andallocateprojects based on skills and capabilities, ensuring all in the team are learning new skills

• Oversee the delivery of measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on behaviour

• Deliver and take lead onstrategicprojects (segmentation, modelling), utilising statistical techniques to develop a deep understanding

• Ensure that the most relevant methodologies are applied to measure and evaluate, proactively recommending better ways of working

• Develop and provide written and…